Angus Reid says one in three Canadians have cancelled at least one subscription to a streaming platform in the last six months, while 8% have dropped more than one. The report says Canadians are making hard choices about what streaming services to keep as subscription costs increase and platforms threaten to crack down on password sharing. Canadians in households with lower incomes are more likely to drop paid streaming subscriptions with 12% of those with a household income of less than $25,000 cancelling multiple subscriptions, compared to 5% of those with a household income of $150,000 to $199,000. For at least half of those cancelling, Angus Reid says the decision to do so was made “in direct response to a persistent and ongoing cost of living crisis roiling households.” Despite this, viewing trends are working in favour of streamers with over 85% of people subscribed to at least one streaming service, up from around 50% in 2016, according to the report. Nearly 17% of Canadians now have at least four streaming subscriptions. Read more here.
Cineplex has announced a collaboration with TikTok that will allow brands to integrate with curated TikTok content in a customized two-minute segment shown in theatres during the Cineplex Pre-Show. The inaugural big screen curation launches Nov. 4 with beauty brand DECIEM, to be followed by Interac in December. Playing across all Cineplex screens in both regular format and VIP Cinemas, the TikTok integration will be featured in its recognizable vertical format and displayed in two-minute segments featuring a number of videos from Canadian and international TikTok creators.