Gusto TV in production on food show featuring AI-generated characters

Gusto TV is in production on what the Canadian culinary channel is billing as the world’s first food show featuring on-screen characters generated through Artificial Intelligence (AI) software and rendered in post-production.

Set to air on Gusto TV later this year, The Wizard of Sauce stars Toronto food stylist and TikTok personality Kyle Crawford who shares the tips, techniques and secrets of sauce while referencing pop culture, fashion and lifestyle hot buttons.

Shot on a high-concept, non-kitchen set at Gusto TV Studios, the show features three secondary characters: Professor Saussenheimer, Dr. Sauss and Sgt. Sauce-alot. Performed by Crawford in costume and then digitized in post-production and rendered as AI characters, each appears in a 30-second interstitial segment in the average episode.

“We’re constantly looking for new ways to make emotional connections and entertain our viewers. First, there was streaming technology that allowed us to bring the channel to +160 countries,” said CEO Chris Knight, in a release. “Now we have a variety of AIs that open up new narratives and storylines for us to experiment with. Kyle is a great talent who infused soul and camp into his characters. AI allows us to amp that up. We’re excited about where this is taking us.”

Gusto TV is also casting for forthcoming AI project, Some Assembly Required, which will feature a host chef who’ll speak with “Mother Nature,” an AI creation that appears on set via a giant plasma screen. Gusto says the script will be spontaneous and unrehearsed.

“It’s like talking to the Universe while making a rhubarb gastrique,” said Knight.


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required

 

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences