Evanov latest radio group to rebrand to reflect digital consumer shift

Evanov Radio Group is the latest media company to undertake a rebrand as it moves to refresh its corporate image to reflect the changing digital landscape.

Branded as Evanov Radio Group for several decades, the new Evanov Communications logo incorporates a digital “play” button.

“With the emergence of new technologies and distribution platforms during that time, and where over-the-air radio is one element, it will now be branded as Evanov Communications to capture its range more fully,” stated a company announcement.

The new logo will be applied for all corporate matters and entities operating under the Evanov umbrella, with the company also indicating that the rebrand will extend to some programming elements across its 18 radio stations.

“We are excited about the future of our company and to coincide with that, we felt it appropriate to assess our image and branding. Our approach is on emphasizing that Evanov Communications is a strong, vibrant, media company in the communications spectrum,“ said Paul Evanov, President & CEO. ”While the Covid pandemic has and continues to be devastating on so many levels, it has also given us some time to pause and reflect. We are using the pause to restructure, rebrand and have a fresh look at the end of it, which we hope is near.”

Evanov is the second independent Canadian radio group to announce a rebrand this month as traditional broadcasters move to embrace digital media consumer behaviour that’s been heightened by the pandemic. Jim Pattison Broadcast Group has rebranded as Pattison Media, while Entercom in the U.S. dropped the corporate branding it’s held for more than 50 years. Now known as Audacy, Entercom also killed off its radio.com branding on its direct-to-consumer online platform – which is now using the audacy.com moniker – to reflect the company’s move into podcasting, among other digital consumer entertainment.

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