Almost 80% of English-speaking Canadian adults and 74% of French speakers are now reading news online, according to the latest data release from Media Technology Monitor (MTM).
The MTM 18+ What’s Going on With the News report looked at how Canadians are consuming news content. MTM JR has also released Navigating Current Events: Kids and News exploring news consumption amongst kids, aged 7-17.
MTM says TV and internet remain the key ways of getting news with just over three in five English and French speakers saying they watch content on a news specialty channel. Four-fifths of English speakers, aged 65+, are watching news specialty channels, compared to half of those aged 18-34. More than four in five Francophones, 65 and over, watch one of these channels, compared to just over two out of five among those, aged 18-34. Younger anglophones are more likely to watch news video content online with the highest viewing among 35-49 year olds, while viewing of the same content among Francophones is highest among 18-34 year olds.
News broadcaster websites represent the most popular sources for online news among English-speaking news readers. Social media is now the second most common source for online news, reaching two in five online news readers. Three in five Francophone online news readers cited a broadcaster website and 58% cited a newspaper website.
Roughly half of consumers who get news via a mobile device say they have read an article as a result of a push notification that was sent to them.
When it comes to kids, TV is the most popular medium for news with a shift towards online news among teens.
According to MTM JR, half of both anglophone and Francophone kids, aged 7-17, read, watched or listened to news over the course of a month. Teens are nearly 50% more likely to do so than those aged 7-11. A quarter of kids who follow the news do so daily and more than three quarters say they consume news content at least once a week.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.