Canadian podcast listening jumps substantially, according to latest MTM data

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Canadian podcast listening jumps substantially, according to latest MTM data

October 30, 2025

Podcast penetration jumped substantially from fall 2024 to spring 2025, according to the latest data release from Media Technology Monitor (MTM).

The Reaching New Heights report shows a listening bump from 36% last fall to 47% this past spring.

While not as popular as radio, audio streaming services, or consuming music on YouTube, MTM says podcasts have a large and growing audience, with nearly half of anglophone Canadians, aged 18+, listening to podcasts, in addition to three out of 10 French-speaking Canadians.

MTM observed a higher penetration rate among university graduates and those currently in school.

Smartphones are the most common device for listening to podcasts, with anglophone consumers twice as likely to say they listen on a smartphone than the next most popular device – the computer. When it comes to francophone listeners, the car comes in second, feasibility via a phone using a Bluetooth connection.

Connie Thiessen https://broadcastdialogue.com

Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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