HomeLatest NewsCanadian podcast listening jumps substantially, according...

Canadian podcast listening jumps substantially, according to latest MTM data

October 30, 2025

Podcast penetration jumped substantially from fall 2024 to spring 2025, according to the latest data release from Media Technology Monitor (MTM).

The Reaching New Heights report shows a listening bump from 36% last fall to 47% this past spring.

While not as popular as radio, audio streaming services, or consuming music on YouTube, MTM says podcasts have a large and growing audience, with nearly half of anglophone Canadians, aged 18+, listening to podcasts, in addition to three out of 10 French-speaking Canadians.

MTM observed a higher penetration rate among university graduates and those currently in school.

Smartphones are the most common device for listening to podcasts, with anglophone consumers twice as likely to say they listen on a smartphone than the next most popular device – the computer. When it comes to francophone listeners, the car comes in second, feasibility via a phone using a Bluetooth connection.

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.

Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name

First

Last

Your Email Address

Confirm Email

Your Industry

Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Job Title

Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

Company Name

Company Website / URL

Company Phone

Province / State / Region

Country

Postal / Zip Code

A Couple Of Questions

Do you consider yourself retired?

Yes
No
Semi

Are you seeking employment opportunities?

Your Age Range:

Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Connie Thiessen https://broadcastdialogue.com

Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

Canadian podcast listening jumps substantially, according to latest MTM data

SUBSCRIBE NOW - IT'S FREE!

Your Subscription Information

Your Company Information

A Couple Of Questions

Latest News

680 NewsRadio should have disclosed common ownership in Blue Jays giveaway, says CBSC

Flightpath and Frequency Media announce strategic partnership

Job Listings

News Reporter

Local Journalisim Initiative Reporter

Local Sales Specialist

Account Executive

News Director/Anchor

About us

Follow us