Tag: Viewing

‘Taylor Swift Effect’ drove more sports viewership, says MTM study

Media Technology Monitor (MTM) has released its Spring 2024 Sneak Peek Report looking at evolving trends in Canadian media consumption, highlighted by an increase...

Richard Koo & Florence Girot discuss CMF’s Key Trends Report

The Canada Media Fund (CMF) has released its 11th annual Key Trends Report, exploring how the screen-based industries might evolve in the coming years, including where advertising,...

Canada’s FIFA World Cup opener breaks audience records

Canada's opening match at the FIFA World Cup Qatar on Wednesday broke viewing records, attracting an average audience of 3.7 million viewers across TSN,...

One in three Canadians dropped a streaming subscription in the past...

One in three Canadians have cancelled at least one subscription to a streaming platform in the last six months, according to new data from...

TV viewing still up overall, but starting to taper in prime...

TV viewing is still going strong, but starting to taper in prime time, according to marketing and research association, thinktv. With six weeks of “viewing...