Broadcast Tech & Engineering News – YANGAROO strikes deal with NAACP Imagine Awards

YANGAROO Inc. has announced a multi-year agreement with the National Association for the Advancement of Colored People (NAACP). The Toronto-based workflow management and media distribution solutions provider will supply the NAACP with the YANGAROO Awards platform, an award show workflow management solution that facilitates and administers online submissions and judging and balloting management processes, beginning with the 52nd NAACP Image Awards in 2021. Adoption of the YANGAROO Awards platform will reduce waste by eliminating shipping of tens of thousands of screener discs and other physical media, providing a more efficient, secure, and eco-friendly awards determination process. The NAACP Image Awards join over 17 other major awards shows that rely on the YANGAROO Awards platform including The GRAMMYS, The Latin GRAMMYS, The Emmys (Daytime, News and Documentary, and Sports), The Golden Globes, The Academy of Country Music Awards, The MTV Video Music Awards (VMAs), BET Awards, JUNOS, The PGA Awards, The BET Hip Hop Awards, The Soul Train Awards, and the Tony Awards.

ARHT Media Inc., the Toronto-based developer, producer and distributor of low latency hologram and digital content, has entered into an Reseller and Integrator Agreement with Matrix Video Communications Corp (MVCC). Acting as an authorized Reseller and Integrator of ARHT’s technology in Canada, MVCC will offer ARHT’s HoloPresence platform and Virtual Global Stage livestream solution primarily for permanent installations with government, education, sports stadium and enterprise clients.

Bell Media has unveiled a new iteration of its Strategic Audience Management (SAM) tool. Mark Finney, VP of Strategic Sales, says SAM now includes attribution on linear television, a first in Canada. “This enables us to isolate the households to which ads have been delivered – all in an aggregated, de-identified and privacy compliant way – and look at how those ads affected web traffic from those households, all in a simplified, timely process,” said Finney. “It provides rich, actionable insights and ultimately, it’s a step change in proving TV’s effectiveness.” SAM is also now accessible by clients via a self-serve portal where they can engage with the platform from purchasing customized audiences using First Party Data to accessing industry segments and traditional demo buying.