Broadcast Dialogue – The Podcast: Southern Cross Austereo Chief Sales Officer Brian Gallagher talks ‘Boomtown’ and Australian radio’s growth

If you attended Ontario Association of Broadcasters Connection ’22, you may have taken in the first panel of this year’s conference, The Wizards of Aus, looking at the moment of resurgence radio is having in Australia.

Part of that growth is attributed to Boomtown – a collaboration between Southern Cross Austereo, ARN, Prime Media Group, WIN Network, Australian Community Media, Imparja, News Corp Australia and oOh!media – which markets regional radio and television to national advertisers.

While 9.1M residents live in regional Australia, and the average income is $93K a year, just 10% of national media budgets were spent there when the campaign started.

On this episode of Broadcast Dialogue – The Podcast, we welcome Boomtown Chairperson and Chief Sales Officer for Southern Cross Austereo, Brian Gallagher, to talk about how educating media buyers has paid off and why he’s bullish on the outlook for commercial radio.


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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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