Bell Media has announced a long-term strategic partnership that sees it become the exclusive Canadian sales partner for Fox–owned ad-supported streaming service Tubi.

The agreement also covers content distribution, including Canadian titles from Bell Media’s on-demand catalogue and FAST channel lineup, with plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Bell content distributor, Sphere Abacus.

Additionally, Bell Media’s FAST channels will launch on Tubi in Canada later this year, including CTV News, TSN The Ocho, CTV @Home, CTV Laughs, The Mightiest by CTV, CTV Gridlock, and Corner Gas Channel.   

“Bringing Bell Media and Tubi together is a powerful growth partnership that furthers many of Bell Media’s key areas of focus: increasing opportunities for advertisers to reach Canadian consumers alongside premium digital video, expanding digital distribution for our content, and collaborating with strategic partners on globally resonant storytelling,” said Sean Cohan, President, Bell Media, in an announcement.

“Tubi is a global leader in free streaming, with over 100 million monthly active users and fast-growing momentum in Canada,” added Anjali Sud, CEO, Tubi. “This partnership is a win for Canadians, extending Bell Media’s iconic brands to Tubi’s highly engaged audience and giving advertisers access to viewers they can’t otherwise reach.” 

According to data provided by the network, Bell Media reaches 98% of Canadians every month, while Tubi reaches one-in-three Canadians, 18+, with viewership skewing younger (over half are Millennial or Gen Z) and more multicultural.

The deal expands on a previously-announced licensing and distribution pact between Bell Media and FOX Entertainment Global.