Shopsense AI and Bell Media have announced another expansion of their content-to-commerce partnership, as viewers’ time spent exploring Bell digital storefronts exceeded more than 12,000 hours over the past year.

First announced in December 2024, Shopsense’s deal with Bell is the Silicon Valley tech company’s first expansion outside of the U.S. and first integration of its Commerce OS into Canadian entertainment programming. It made its debut on CTV’s The Good Stuff with Mary Berg and ETALK, enabling viewers to shop host- and celebrity-inspired fashion and home décor. Over the past year, that’s been expanded across daytime, scripted, reality, and live event programming, and extended to TSN last September, with the TSN Shop allowing viewers to scan an on-screen QR code to browse and buy merchandise, including wardrobe worn by network personalities.

According to data provided by the network, Bell Media digital storefronts generated hundreds of thousands of Product Detail Page Views in 2025, driven by “an intentional, multi-touchpoint approach to audience activation,” including in-show integrations, on-screen prompts, and social media reinforcement.

“Collaboration across Bell Media’s advertising and content teams led to the success; the digital storefronts strengthened the Bell-owned IP and expanded opportunities to connect viewers and advertisers,” the network said in a release. “Through daily execution across multiple shows and dayparts, Bell Media actively built shopping behaviour with its audiences, rather than relying on a single format or moment. As a result, Bell Media established a scalable shoppable TV playbook, centered on prescriptive, repeatable viewer experiences that maximized engagement and performance.”

Companies like Revlon, Spin Master, Walmart, Chevrolet, and Expedia have signed on with Bell citing a 339% increase in sales for Revlon’s Elizabeth Arden activation during The Good Stuff with Mary Berg, which included an endorsement from the host.

Bell Media says it plans to expand shoppable experiences across a wider range of formats this year, most notably to viewers in Quebec during programming like Nuls En Chef, Occupation Double and its French-language sports network RDS.

“Bell Media produces some of the best content on the planet, including Heated Rivalry and Sullivan’s Crossing. We know audiences don’t just watch it — they engage with it,” said Matt McGowan, Senior Vice-President, Business Solutions at Bell Media. “That engagement creates an opportunity to deliver real value for viewers and advertisers alike. ShopSense AI was the right partner to unlock that potential, and the results have exceeded our expectations.”

“Bell Media’s commitment to daily promotion, cross-team collaboration, and activating its most beloved IP has created a new playbook for modern media and shoppable content,” added Marissa Ramirez, Chief Commercial Officer at Shopsense. “We’re excited to grow this partnership and support Bell Media as they continue to super-serve Canadian viewers and advertisers.”