Bell Media’s partnership with Shopsense AI has been expanded to include TSN, allowing viewers to scan an on-screen QR code to browse and buy merchandise, including wardrobe worn by network personalities.
The new TSN Shop delivers a curated shopping experience for TSN viewers through Shopsense AI’s shoppable TV technology, beginning tonight during the CFL on TSN’s Friday Night Football. The network says the TSN Shop will expand into additional sport properties over the coming year, offering unique opportunities for brands to connect directly to fans.
“With the expansion of our Shopsense AI partnership to include TSN, we’re continuing to redefine how viewers interact with Bell Media content,” said Matt McGowan, Senior Vice-President, Business Solutions, in an announcement. “This new collaboration allows sports fans to enjoy an interactive viewing experience, while we’re able to provide Bell Media clients with customized opportunities that connect them directly with TSN audiences.”
“With the launch of the innovative new TSN Shop, we’re giving Canadian sports fans a unique and exciting way to connect with their favourite teams and TSN personalities,” added Shawn Redmond, VP, Bell Media Sports. “This new partnership makes the TSN Shop the prime online destination for brands looking to reach fans across the country, debuting tonight in the CFL ON TSN, and soon expanding to include many more of the marquee sports properties that live on Canada’s Sports Leader.”
Bell Media previously announced the partnership in December, marking Shopsense’s first expansion outside of the U.S. and the first integration of its Commerce OS into Canadian entertainment programming. It debuted on CTV’s The Good Stuff with Mary Berg and ETALK, offering host- and celebrity-inspired fashion and home décor, among other products.
Bell says the expansion furthers its plans to scale shoppability across its content library, including award shows, scripted dramas, and unscripted programs, “paving the way for immersive, interactive television experiences.”
