One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.
Pattison Media has developed new game-changing tech platform, Validate, which it eyes as an industry-wide solution for radio, developed by radio people.
Rod Schween, President of Pattison Media, joins this special episode of Broadcast Dialogue – The Podcast to talk about why they developed Validate, how it works, and using data to make stations as successful as they can be.
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