Tag: Validate
Unlock The Attribution Code: Revolutionizing Radio Campaign Measurement
The radio advertising industry has grappled with a fundamental challenge: communicating to advertisers who heard the Radio ad and what action they took, thereby...
Radio & Podcast News – Pattison stations join iHeartRadio Canada app
Sher E Punjab Radio AM 600 (CKSP-AM) Vancouver made history on Sunday, hosting the first Grey Cup broadcast in Punjabi. Harpreet Pandher and Taqdeer...
Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age
The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...
Validate Audio Attribution launches in U.S.
Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution in the U.S.
The...
Broadcast Dialogue – The Podcast: Coleman Insights’ Warren Kurtzman on bringing...
The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like...
What Radio can learn from Out-of-Home (OOH) advertising’s resurgence
Back in 2017, out-of-home (OOH) advertising was at a crossroads, facing challenges like the loss of traffic cameras and counts it relied on to...
