Tag: Vividata

Broadcast Tech & Engineering News – Humber College and NAB host...

Humber College and the National Association of Broadcasters are hosting the Resilient Timing Solutions Seminar on Friday, Nov. 17 from 10 a.m. – 5...

Radio & Podcast News – Time spent listening to radio up...

Vividata’s Spring 2023 Study of the Canadian Consumer indicates that 78% of Canadian adults (24.5 million) listen to radio/audio content in an average week,...

Online & Digital Media News – YouTube reaching 85% of Canadians...

LISTEN: On the latest episode of Broadcast Dialogue - The Podcast, Village Media CEO Jeff Elgie takes us inside the company's business model and...

YouTube reaching 85 per cent of Canadians monthly, says Vividata report

YouTube is reaching over three times as many Canadians, 18+, as Netflix, according to Vividata's Digital Consumer Update for Winter 2023. Vividata says 85% of...

TV & Film News – One in five English-speaking Canadians has...

Media Technology Monitor (MTM) has released a new report that indicates one in five English-speaking Canadians and one in six Francophones have “cut the...

Vividata finds smart TV, mobile content use continues to grow

Almost half of Canadians are watching content on a smart TV, according to Vividata's newly-released Fall 2022 insights on cross media and consumer behaviour. Among...

Broadcast Tech News – New Maison de Radio-Canada on track for...

CBC/Radio-Canada says the new Maison de Radio-Canada (MRC) is on track for Dec. 31 completion, with relocation to the new Montreal facility to begin...

Vividata launches “game-changing” passive mobile measurement panel in Canada

Not-for-profit consumer insights company Vividata is collaborating with several global leaders in audience measurement to launch a first-of-its-kind in Canada passive, mobile, consumer behaviour...

Latest Vividata survey indicates 1 million Canadian households now own a...

One million, or seven per cent, of Canadian households now own a voice-activated smart speaker such as Amazon Echo or Google Home, according to...

Vividata and Ipsos partnering on new “future-proof” media measurement tool

Vividata and Ipsos have announced that they're partnering to create a "future-proof" methodology to measure the Canadian media and consumer market. “As the media world...