CBC/Radio-Canada says the new Maison de Radio-Canada (MRC) is on track for Dec. 31 completion, with relocation to the new Montreal facility to begin this spring. CBC says by next year, it will be one of the first broadcasters in the world to rely on IP (Internet Protocol) technology end-to-end from production to distribution, across all of its platforms. The new MRC will also be compliant with the strictest environmental and sustainability standards, equivalent to LEED Silver certification, with its design incorporating green roofs, reflective materials and underground parking, as well as a heat recovery system to improve energy efficiency. Built at a cost of $112 million for fit-up of the workspaces and production infrastructure, CBC/Radio-Canada has also earmarked $175 million over several years for technology upgrades for a total project cost of $287 million. The broadcaster will be a tenant of the new MRC under the terms of a 30-year lease, with annual costs, including a fixed rent and running costs, of $22 million.
Vividata, a Canadian leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s newly updated Polaris Intelligence platform. Applying collaborative filtering and supervised deep learning techniques to Vividata’s Survey of the Canadian Consumer and post-legalization Consumer Cannabis Study, Manifold has extrapolated the survey to the six-digit postal code level. For each six-digit postal code, estimates can be generated on what products consumers buy, where and how often they shop, how much they spend, which media channels they use, and their attitudes.
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