Tag: Audience

All things Audience from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Podcast listening growing in U.S., but getting whiter

Edison Research has released The Podcast Consumer 2019, the latest deep dive into the audience for podcasting in the U.S. The study combines new...

Numeris to measure all radio markets year-round starting this summer

Numeris has announced a massive change to the ratings system for Canadian radio. Ninety-five Small and Medium markets, including Red Deer, Winnipeg, Saskatoon, and Halifax,...

Vividata and Ipsos partnering on new “future-proof” media measurement tool

Vividata and Ipsos have announced that they're partnering to create a "future-proof" methodology to measure the Canadian media and consumer market. “As the media world...

Broadcast Dialogue – The Podcast: StatsRadio

Amidst the disruption of changing consumer viewing and listening habits, audience measurement has been challenged to keep up. On this episode of Broadcast Dialogue...

Trust In News survey finds online leading go-to for news

Canada's first-ever Trust in News survey finds that online news is the leading go-to medium for news audiences, while radio scored top points for...

Tell a great story. Entertain your audience. Advice for podcasters from...

Advice for podcasters from a broadcaster. By Dave Farough Radio is here to stay and continues to show great promise, especially in small markets. Radio is...
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