Numeris’ latest insights release for Spring 2023 indicates AM/FM tuning is stable across both traditional tuning and those streaming radio.
AM/FM radio is reaching 86% of Canadians, A12+, weekly in metered markets (Toronto, Vancouver, Calgary, Edmonton, Montreal). Tuning was highest in Franco Montreal at 91%, followed by Calgary and Edmonton (87%).
Numeris says 64% of listening was done outside the home with A25-54, with drive and daytime securing the highest share of out-of-home tuning at 74% and 72%, respectively. Vancouver (75%) and Edmonton (73%) are seeing the highest share of tuning outside the home, while Anglo Montreal saw the biggest out-of-home tuning lift of seven percentage points, year-over-year.
Canadians are spending an average of eight hours listening to AM/FM. Montreal Franco listeners are the highest tuners at an average of 10 hours weekly, and Vancouver the lowest at an average of six hours.
AM/FM’s live streaming share remained stable at 10%, with two percentage point gains in Vancouver and Franco Montreal, 12% and 10%, respectively.
Find David Bray’s breakdown of the Spring 2023 PPM ratings here.
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