Tag: Audience

All things Audience from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Oscars draw Canadian audience of 4.5M

The 96th Oscars drew an audience of 4.5 million viewers Sunday night, a four per cent increase over last year's broadcast, according to viewer...

Latest Nielsen audience data indicates radio expanding reach over television

AM/FM radio is now reaching 40% more American consumers, 18-49, than TV, according to Nielsen’s newly-released Total Audience Report for Q3 2023. The report indicates...

Super Bowl LVIII draws biggest audience on record

Sunday's Super Bowl LVIII drew an audience of 19 million Canadian viewers, spurring it to set a record as the most-watched Super Bowl ever,...

Broadcasters need to harness power of audience data to make strategic...

Broadcasters should be harnessing the power of data and station web presence to drive new revenue and make more strategic decisions, the Ontario Association...

Summer PPM ratings for Montreal, Toronto, Calgary, Edmonton & Vancouver

David Bray is President of Bray & Partners Communications. Feel free to forward questions and inquiries: Phone: (416)431-5792  E-mail: davidbray@brayandpartners.com  Web sites: brayandpartners.com, davidbray.ca   Across the country...

Radiodays NA panel tackles question of whether PPM has made radio...

Has PPM made radio worse? That question, posed by Edison Research President Larry Rosin, was followed by a long pause at Radiodays North America...