All things Audience from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Audience
Vividata launches “game-changing” passive mobile measurement panel in Canada
Not-for-profit consumer insights company Vividata is collaborating with several global leaders in audience measurement to launch a first-of-its-kind in Canada passive, mobile, consumer behaviour...
Rethinking Media: Meet Broadcast Dialogue’s newest contributor Eric Blais
How are new ideas diffused, propagated and adopted?
As a media designer focused on innovation, I’ve been pondering this lately. With the media marketplace so...
Podcast listening growing in U.S., but getting whiter
Edison Research has released The Podcast Consumer 2019, the latest deep dive into the audience for podcasting in the U.S. The study combines new...
Numeris to measure all radio markets year-round starting this summer
Numeris has announced a massive change to the ratings system for Canadian radio.
Ninety-five Small and Medium markets, including Red Deer, Winnipeg, Saskatoon, and Halifax,...
Vividata and Ipsos partnering on new “future-proof” media measurement tool
Vividata and Ipsos have announced that they're partnering to create a "future-proof" methodology to measure the Canadian media and consumer market.
“As the media world...
Broadcast Dialogue – The Podcast: StatsRadio
Amidst the disruption of changing consumer viewing and listening habits, audience measurement has been challenged to keep up.
On this episode of Broadcast Dialogue...
Trust In News survey finds online leading go-to for news
Canada's first-ever Trust in News survey finds that online news is the leading go-to medium for news audiences, while radio scored top points for...
Tell a great story. Entertain your audience. Advice for podcasters from...
Advice for podcasters from a broadcaster.
By Dave Farough
Radio is here to stay and continues to show great promise, especially in small markets. Radio is...