ZoomerMedia has announced the acquisition of Toronto-based digital marketing agency TitusOne, including its software IP hosted video platform, as the legacy media company continues its transition into a multimedia business.
TitusOne, which ZoomerMedia is acquiring for $1.42 million, will become a division of ZoomerMedia Limited. TitusOne Founder Dustin Titus will continue as President of TitusOne and will also become ZoomerMedia’s Chief Digital Officer, a position currently held by the company’s Chief Operating Officer (COO) Omri Tintpulver.
A full service agency, offering everything from social media services to brand activations, design & creative, and email marketing, ZoomerMedia was already a TitusOne client. Other agency clients include Crystal Head Vodka, FIGR (Fresh Island Grown Cannabis), and Gordon Bay Marine.
“I’ve long held the view that when it comes to key functions ‘in house’ talent is better than outsourcing, with very few exceptions,” said ZoomerMedia CEO and Founder Moses Znaimer, in a company announcement. “With our recent acquisitions of blogTO, DailyHive, Ludwig-Van.com, and The Peak, plus EverythingZoomer.com, our digital revenues have increased from $2M to $24M, and the size of our digital audience is now unmatched in Canada. As we continue to grow this audience, as well as those of our existing television, radio and print properties, it became clear that digital marketing should be one of ZoomerMedia’s core competencies, not only for our own brands, but also for our various clients.”
“Seven years ago, titus/one embarked on a partnership with Zoomer Magazine and CARP [Canadian Association of Retired Persons] to grow their subscriber and membership bases. Since then, we’ve helped craft digital strategies for VisionTV, ONETV, The New Classical FM and Zoomer Radio. I’ve long respected Moses as a media entrepreneur and innovator, and I’ve become a big fan of his brands. I was especially excited by Moses’ recent aggressive digital expansion, so when he approached me with the idea to acquire titus/one, I knew that it was the right opportunity,” said Titus. “I believe in ZoomerMedia’s new direction and the future of the company.”
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