FeaturesWinter PPM Ratings for Calgary, Edmonton, Vancouver, Toronto and Montreal

Winter PPM Ratings for Calgary, Edmonton, Vancouver, Toronto and Montreal

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

Phone: (416)431-5792  

E-mail: davidbray@brayandpartners.com  

Web sites: brayandpartners.com, davidbray.ca

 

These days we all need a bit of good news. Let’s look for some in the latest PPM radio ratings released Wednesday. The new PPM release from Numeris completes the 13-week period covering Nov. 29, 2021 to Feb. 27, 2022. Once again, all listening for this period occurred during the COVID-19 pandemic which now appears to be subsiding.

Let’s look at the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.9 % share for A12+ (up from 14.3%). Taking the #1 spot with females 25-54 is CHUM-FM delivering a 15.1% share (down from 16.6%). boom 97.3 is on top for males 25-54, posting a 10.4% share (down from 12.6%). boom also leads the way for M18-34 with an 11.1% followed by Q107 with a 10.6% share. For F18-34, CHFI-FM is well out in front with a 21.4% (up from 14.0%). 

Vancouver: 980 CKNW grabs the #1 spot for A12+ with a 13.1% share of hours tuned (up from 12.2%). Taking the top spot for F25-54, is JR Country with 15.7% (up from 11.5%). CFOX holds the lead for M25-54 listeners, delivering a 14.8 % share (down from 16.2 %). CFOX is also well out in front for M18-34 with a 20.0 % share of hrs. tuned (down from 27.2%). When it comes to Females 18-34, JR Country is #1 with a 12.8% share followed by CFOX with 11.5% 

Edmonton: CISN takes #1, A12+, posting a 9.0% share of hours tuned (up from 8.2% in the last book). KiSS 91.7 holds top spot for F25-54, delivering a 12.3% share (up from 12.1%). NOW! Radio tops the list for M25-54 with a 13.0 % share (flat with the last book). For M18-34, K97 leads the way posting a 14.0%. KISS 91.7 led with F18-34, delivering a 15.7%.

Calgary: CBC Radio One leads the way for A12+ with a 13.1% (up from 12.2%). 101.5 Today Radio is popular with women, taking #1 spot for F25-54 delivering an 8.8% share (down from 10.5%). For M25-54, X92.9 rules with a 13.2% (up from 12.6%). X92.9 top spot for M18-34, delivering a 17.6%. Today Radio tops F18-34, posting a 12.1% 

Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 22.8% share (down from 24.7%). For A12+ (Anglo), CJAD 800 is #1 with a 28.7% (up from 26.8%). 105.7 Rhythme-FM is tops with women, taking #1 spot for F25-54 (Franco) delivering a 17.1% share (up from 14.3%). For F25-54 (Anglo), The Beat 92.5 is out in front with a 26.9 % share (down from 29.8). For M25-54 (Franco), CHMP 98.5 FM is on top at a 23.0% share (down from 24.7%). For M25-54 (Anglo), CHOM is #1 at 20.0 % (down from 21.4 %). 

See summary charts below: A brief overview of share figures from the latest PPM 2022 Numeris release courtesy of David Bray…

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov.29-Feb 27

A12+

PPM

Aug 30-Nov 28

W25-54

PPM

Nov. 29-Feb. 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov. 29-Feb. 27

M25-54

PPM

Aug 30-Nov 28

A25-54

PPM

Nov. 29-Feb. 27

CBC Radio Two

2.1

1.8

3.2

1.8

1.3

1.1

2.3

CBC Radio One

15.9

14.3

8.0

9.6

9.6

7.9

8.8

Global News Radio 640 

1.5

1.6

.7

.8

1.2

.8

.9

Classical 96.3 FM

5.7

4.8

1.3

1.2

4.0

3.4

2.6

102.1 The Edge

2.1

2.1

2.9

3.5

3.9

3.2

3.4

News Talk 1010

6.8

5.2

1.9

1.3

4.2

2.9

3.0

City News 680

8.8

9.2

6.4

6.6

7.9

7.7

7.1

93.5 Today Radio

1.1

1.3

2.5

3.0

3.1

3.0

2.8

AM 740/96.7 FM  

2.4

2.5

.4

.2

.1

.1

.2

boom 97.3

9.2

10.6

9.1

9.8

10.4

12.6

9.7

98.1 CHFI-FM

10.2

8.0

14.0

10.5

8.2

7.0

11.2

TSN 1050

.4

.4

.2

.2

1.4

1.3

.8

104.5 CHUM-FM

6.1

6.9

15.1

16.6

5.6

5.5

10.5

Z103.5

2.3

3.1

4.5

4.9

5.7

6.4

5.0

Q107

6.8

8.0

4.7

6.0

6.1

8.7

5.4

Sportsnet 590 The FAN 

.7

1.3

.4

.6

1.7

2.9

1.0

Jazz FM 91

1.7

1.7

1.7

.5

1.9

.7

1.8

Lite 88.5

2.0

1.8

1.6

.8

.3

.4

1.0

Virgin Radio 99.9

3.1

3.8

5.5

6.0

5.0

5.7

5.3

KiSS 92.5

3.5

3.3

7.7

6.6

8.1

6.0

7.9

Flow 98.7

1.1

1.3

1.6

1.8

.6

.8

1.1

Indie 88.1

1.1

1.6

1.0

1.8

1.9

3.7

1.5

95.3 Energy Radio

.7

.7

.7

.8

1.8

2.0

1.2

 

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov.29-Feb 27

A12+

PPM

Aug 30-Nov 28

W25-54

PPM

Nov. 29-Feb. 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov. 29-Feb. 27

M25-54

PPM

Aug 30-Nov 28

A25-54

PPM

Nov. 29-Feb. 27

CBC Radio One

12.4

10.6

4.5

5.6

6.4

7.9

5.5

CBC Radio Two

5.3

5.9

1.1

2.6

1.9

2.1

1.5

94.5 Virgin Radio

4.8

6.5

7.9

9.2

7.4

7.2

7.7

Rock 101

8.3

9.7

6.6

11.9

5.3

6.1

5.9

99.3 The Fox

5.4

6.4

7.9

10.1

14.8

16.2

11.6

BNN Bloomberg Radio

.5

.3

.5

.2

.4

.2

.4

KISS Radio 104.9

3.3

3.2

5.9

4.6

5.3

4.3

5.6

104.3 The Breeze

5.1

5.7

7.9

8.6

2.6

2.5

5.1

AM 730 Traffic

1.2

1.1

.7

.8

.9

1.0

.8

Move 103.5

8.7

9.5

10.3

11.0

6.9

9.3

8.5

CISL Sportsnet 650

1.8

1.3

.3

.2

5.3

3.7

3.0

93.7 JR FM

9.3

8.2

15.7

11.5

8.6

7.5

11.9

96.9 Jack FM

5.3

4.8

8.7

4.4

7.6

6.5

8.1

CKNW

13.1

12.2

2.6

2.0

9.2

8.5

6.1

102.7 The Peak

2.8

2.7

5.0

4.3

4.9

5.7

5.0

Funny 1040

.2

.3

.1

0

.3

.6

.2

News 1130

5.7

4.3

2.9

2.7

4.6

3.1

3.8

Z95.3

3.6

4.4

6.7

6.6

5.4

5.2

6.0

Praise 106.5

2.0

1.5

3.2

2.6

1.7

1.9

2.4

 

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov.29-Feb 27

A12+

PPM

Aug 30-Nov 28

W25-54

PPM

Nov. 29-Feb. 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov. 29-Feb. 27

M25-54

PPM

Aug 30-Nov 28

A25-54

PPM

Nov. 29-Feb. 27

CBC Radio One

8.1

9.0

3.7

3.5

4.6

3.7

4.2

CBC Radio Two

1.3

1.4

.4

.4

.4

.9

.4

CFBR-FM The Bear

5.5

5.9

7.7

7.4

10.2

10.6

9.1

104.9 Virgin Radio

2.7

2.3

3.9

2.7

3.1

2.6

3.4

TSN 1260

1.1

1.2

.5

.5

2.9

3.1

1.8

KiSS 91.7

5.3

4.7

12.3

12.1

4.8

4.1

8.1

Sonic 102.9

5.7

6.0

10.1

9.2

11.2

10.8

10.7

630 CHED

6.7

5.4

.7

.6

4.0

2.2

2.6

Global News880

1.8

1.5

.6

.7

.4

.2

.5

K97

6.0

5.8

3.7

3.0

8.4

7.2

6.3

CISN Country 

9.0

8.3

5.6

6.8

4.4

5.0

4.9

UP 99.3

8.0

8.7

7.2

8.4

5.8

7.1

6.4

Play 107

2.1

1.9

3.5

2.1

4.2

4.2

3.9

95.7 CRUZ FM 

4.4

5.0

5.6

7.2

4.5

5.0

5.0

92.5 The Chuck

4.0

4.3

3.7

5.5

6.0

8.2

5.0

102.3 NOW! Radio

7.9

8.3

11.8

13.7

13.0

13.0

12.5

96.3 The Breeze

7.9

5.8

10.8

7.3

7.9

4.6

9.1

CKUA-FM

2.7

2.5

4.0

2.3

.9

1.5

2.2

 

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov.29-Feb 27

A12+

PPM

Aug 30-Nov 28

W25-54

PPM

Nov. 29-Feb. 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov. 29-Feb. 27

M25-54

PPM

Aug 30-Nov 28

A25-54

PPM

Nov. 29-Feb. 27

CBC Radio One

13.1

12.2

6.8

6.9

5.8

8.5

6.3

CBC Radio Two

3.9

4.1

3.5

4.6

1.3

2.5

2.4

Sportsnet Fan 960

1.9

2.0

.4

.6

3.4

4.0

1.9

X92.9

4.6

4.8

5.0

6.6

13.2

12.6

9.0

CITY New 660

4.0

3.5

2.5

2.5

5.3

4.1

3.9

Q107

3.7

3.8

2.0

2.2

4.9

5.4

3.5

XL103FM

7.6

8.1

7.9

6.4

10.3

7.6

9.1

Star 95.9

5.8

4.5

8.4

6.3

4.7

3.7

6.6

770 CHQR

9.3

7.8

.8

1.1

2.7

2.8

1.7

98.5 Virgin Radio

3.5

2.7

5.6

6.1

5.2

2.6

5.4

Soft Rock  97.7

4.6

4.7

6.5

3.7

5.0

3.4

5.7

96.9 Jack-FM

6.2

9.7

6.0

7.4

4.4

6.1

5.2

CJAY 92

3.6

3.6

4.0

4.3

9.1

8.4

7.0

101.5 Today Radio

5.2

6.9

8.8

10.5

6.7

10.5

7.8

90.3 AMP Radio

4.7

4.8

8.6

9.2

5.0

3.9

6.8

Funny AM1060

.5

.3

0

0

.2

.3

.1

Country 105

5.3

4.8

6.6

6.7

4.4

4.2

5.5

Wild 95.3

2.3

2.4

5.5

5.5

1.6

2.0

3.6

 

Montreal (Franco)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov.29-Feb 27

A12+

PPM

Aug 30-Nov 28

W25-54

PPM

Nov. 29-Feb. 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov. 29-Feb. 27

M25-54

PPM

Aug 30-Nov 28

A25-54

PPM

Nov. 29-Feb. 27

CBF FM: 95,1 Première Chaîne

19.2

16.0

11.8

9.5

14.6

9.9

13.3

CBFXFM: Ici Musique 100,7

5.6

4.8

1.8

2.9

1.5

1.4

1.7

CBC Radio Two

.4

.3

.2

.1

.2

.2

.2

CBC Radio One

0

0

.1

0

0

.1

0

CFGLFM: 105.7 Rythme FM

11.9

10.9

17.1

14.3

7.2

5.1

11.7

CHMPFM: 98.5 FM

22.8

24.7

13.3

17.1

23.0

24.7

18.6

CHOM 97.7 FM

5.1

5.2

2.6

4.0

7.8

5.8

5.4

CITEF3: 107,3 Rouge fm

6.6

6.7

12.5

13.0

6.6

6.0

9.3

CJAD 800

.1

.1

.2

.2

0

.1

.1

Virgin Radio 96

3.1

3.7

4.1

5.2

4.5

5.4

4.3

Weeknd 99.5

2.0

1.1

1.7

1.8

1.4

1.9

1.5

CKAC: Radio circulation 730

.2

.2

.1

.1

.6

.4

.4

CKBEFM: The Beat 92,5

4.0

4.2

7.9

7.3

5.9

6.3

6.8

TSN 690

.2

.7

0

0

.8

3.0

.4

CKLXFM: 

91,9 Sport 

.5

.9

.2

.4

1.0

1.2

.6

CKMFFM: NRJ Montréal 94.3

6.7

7.1

10.1

10.0

14.8

16.0

12.6

96.9 CKOI

7.7

9.1

12.9

10.4

6.7

8.7

9.5

 

Montreal (Anglo)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov.29-Feb 27

A12+

PPM

Aug 30-Nov 28

W25-54

PPM

Nov. 29-Feb. 27

W25-54

PPM

Aug 30-Nov 28

M25-54

PPM

Nov. 29-Feb. 27

M25-54

PPM

Aug 30-Nov 28

A25-54

PPM

Nov. 29-Feb. 27

CBF FM: 95,1 Première Chaîne

1.7

1.6

1.0

.6

7.6

6.8

4.1

CBFXFM: Ici Musique 100,7

.8

.7

1.4

1.4

.7

.8

1.1

CBC Radio Two

3.6

3.0

1.4

1.2

1.1

1.1

1.3

CBC Radio One

13.9

13.6

7.8

8.4

8.0

7.4

7.9

CFGLFM: 105.7 Rythme FM

1.1

1.4

2.4

2.5

1.5

1.5

2.0

CHMPFM: 98.5 FM

3.0

3.1

8.9

8.5

1.5

1.6

5.5

CHOM 97.7 FM

10.3

11.8

7.1

8.6

20.0

21.4

13.0

CITEF3: 107,3 Rouge fm

.6

.5

.8

.7

2.1

1.0

1.4

CJAD 800

28.7

26.8

16.2

15.0

13.3

11.5

14.9

Virgin Radio 96

7.3

8.9

13.4

11.6

11.2

16.6

12.4

Weeknd 99.5

.3

.4

.4

.3

.6

1.0

.5

CKAC: Radio circulation 730

0

.1

.1

.1

0

.1

.1

CKBEFM: The Beat 92,5

16.8

17.7

26.9

29.8

16.7

13.1

22.2

TSN 690

5.8

5.0

6.1

5.4

4.9

6.0

5.5

CKLXFM: 

91,9 Sport 

.2

.2

.1

0

.4

.7

.2

CKMFFM: NRJ Montréal 94.3

.4

.5

.5

.4

1.2

1.7

.8

96.9 CKOI

1.0

1.1

1.8

1.8

1.6

2.0

1.7

David Bray
David Brayhttp://brayandpartners.com
Partner / Creative Director / Media Director Extensive experience with development of marketing strategies and the writing and production of broadcast, print and web creative. Expert in media analysis, planning, consumer research, buying & promotions (416) 431-5792

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