Vista Radio has expanded the reach of its Rock and Hit Music brands to Grande Prairie, announcing the relaunch Monday of CJGY-FM and CFRI-FM in the market.
The radio group received approval to acquire CJGY-FM Grande Prairie, AB and its rebroadcasting transmitters CJGY-FM-1 Fort St. John and CJGY-FM-2 Dawson Creek, BC from Golden West Broadcasting in November. The station was formerly branded as Reach FM and carried a Christian radio format. As of this week, CJGY-FM has been branded as 96.3 SUN FM.
Vista already operated 104.7 2day FM (CFRI-FM) in the market, which has been rebranded as 104.7 The Goat, Everything that Rocks!, focused on the music of the ’90s and 2000s.
“We are excited to bring these two new sounds to the city,” said Vista President Bryan Edwards. “The format evolution on 96.3 FM was approved through the previous ownership Golden West’s CRTC application process before Vista Radio became the owner. As part of this new chapter, we are proud to carry this approved license forward, with renewed investment in local programming, expanded audience reach for advertisers, and a commitment to serve more voices across Grande Prairie and the Peace region.”
104.7 The Goat will feature The Goat’s Morning Breath with Jayson Rempel in mornings, with the drive home show – The Half-Assed Drive Show with Drake – hosted by veteran personality and local program director David Drake.
96.3 Sun FM will feature longtime market talent Tanya Owen as host of Mornings With Tanya, followed by Vista network personalities Turner Gentry in middays and the Drive Home with Ally Brown.
Vista Radio now owns and operates 72 radio stations broadcasting across B.C., Alberta, Ontario, and the Northwest Territories.
