Broadcast Tech News – Vendasta raises $40M in growth funding

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Vendasta has announced that it’s raised $40 million in growth funding. Vendasta’s software allows businesses that provide digital solutions to small and medium businesses (SMBs), including broadcasters, media companies and agencies, to sell all of their digital and non-digital solutions in one spot from SEO and SEM, to websites and social ads. Currently boasting more than 10,000 channel partners, the company has been named one of the 50 fastest growing tech companies in Canada and one of the top 500 fastest growing companies in North America by Deloitte. This latest round of growth funding, $25M of which was led by the Canadian Business Growth Fund (CBGF), follows an earlier round in May of $15M led by Comporium Inc. and Saskworks Venture Fund Inc. with participation from existing investors Vanedge Capital LP and BDC Capital IT Venture Fund. With the new investment, Vendasta plans to expand its Saskatoon-based team from 285 people to 650 in the next three years and enhance the Vendasta Platform, including its product suite and marketplace of digital solutions. The company also plans to accelerate its expansion into new customer channels including banks, telcos, insurance companies and other enterprise organizations looking for a scalable technology solution to serve SMB customers.

Matrix, the global ad sales platform built for media, has announced that The Jim Pattison Broadcast Group (JPBG) will implement the Monarch media ad sales platform across all of its television, radio, and online properties, throughout its markets. Adoption of the platform is aimed at helping deliver connected transparency across the JPBG teams allowing for a holistic view of data while automating workflow. 

Tapad, a leader in digital identity resolution, has struck a partnership with digital audio ad solutions provider AdsWizz. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, offering the ability to connect audio ad experiences across screens. The integration of the Tapad Graph onto the AdsWizz platform allows marketers to reach, engage and measure each interaction with desired consumers on digital radio and podcast channels, and across devices, making AdsWizz the first audio buying platform to offer this enhanced cross-device identity capability in the U.S. and EMEA markets. Digital audio is experiencing high growth, with 84% of advertisers and agencies saying it will play a bigger role in their media plans in the future.  

DVB, an industry consortium that develops open interoperable technical specifications for the delivery of digital media and broadcast services, has revised its specification for the use of video and audio coding in broadcast and broadband applications to include solutions for HDR Dynamic Mapping (DM). The solutions allow a receiver, such as a TV set, to adapt a High Dynamic Range video signal to the characteristics of the display. ETSI TS 101 154 is one of the core DVB specifications. It sets out how video and audio coding are to be used in satellite, cable, and terrestrial broadcasting systems, as well as in broadband delivery. The addition of HDR DM provides content creators and device manufacturers with a means of adapting video content so that it replicates as closely as possible the intended appearance, as produced in a reference viewing environment. DVB’s specifications for Service Information (DVB-SI) and Dynamic Adaptive Streaming over HTTP (DVB-DASH) have also been revised to support HDR DM. DVB says the changes will be reflected in the respective ETSI standards in due course.

SMPTE is seeking technical manuscripts for peer review and possible publication in upcoming issues of the SMPTE Motion Imaging Journal. Published 10 times per year, with nine print/online editions and one online-only edition, the journal gives readers a window into the technical world of motion-imaging science. Past issues have focused on file-based workflow, compression, UHD/HDR, audio, distribution formats, machine learning, cloud technologies, content management, display, over-the-top, and digital cinema. Manuscripts submitted for publication must address technical theory, research, innovation, application, or practice specific to any of the evolving technologies associated with the media and entertainment industry. Manuscripts of a commercial or promotional nature will not be considered. Find guidelines here


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