Twitter is testing a new audio hub feature that will enable users to listen to podcasts, themed audio stations, and recorded and live Spaces within the app.
Initially available to only a select group of English-speaking users, as of today the beta feature sees podcasts integrated into Twitter as a part of a newly-redesigned Spaces Tab.
“We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place,” the company stated on its blog.
The redesign introduces personalized hubs that group audio content together by themes like News, Music, and Sports with the aim of offering a more personalized selection of live and recorded Spaces discussing topics most relevant to the user.
The hubs will also feature popular podcasts from around the world, with Twitter banking on internal research indicating that 45% of Americans on the app are also monthly podcast listeners. The algorithm will suggest podcast content based on accounts regularly interacted with.
Users will be able to give a “thumbs up” or “thumbs down” to further customize their listening experience.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.
