Triton Digital to power CBC’s podcast ad insertion and audience measurement

CBC/Radio-Canada has selected Triton Digital to power its podcast ad serving solution and help it tap in to more insights on who is listening.

Boasting 11.4 million monthly downloads, the public broadcaster is rapidly evolving into one of the world’s leading podcast publishers.

Triton’s Tap Ad Server will offer CBC/Radio-Canada dynamic ad insertion and enhanced targeting capabilities, including parameters like location, device, format, and genre. CBC will also leverage Triton’s platform agnostic podcast measurement solution Podcast Metrics to gain deeper insight into how its podcast content is being consumed. It offers the ability to view metrics by date range, location, device, podcast name, and episode.

“CBC/Radio-Canada is a leader in the podcast space both in terms of downloads and quality of podcasts, and we are excited to partner with Triton to offer dynamic ad insertion and targeted advertising solutions to our clients,” said Heather Gordon, Director, Digital Sales, CBC & Radio-Canada Media Solutions, in a release. “Advertisers in our award-winning podcast repertoire can count on us for a brand-safe environment that will reach a loyal and engaged audience.”

“We are very proud to have been chosen to power CBC/Radio-Canada’s podcast monetization strategy,” said John Rosso, President, Market Development at Triton Digital. “We take great pride in paving the way for digital audio and podcast audience measurement in the global industry, and to have one of the world’s biggest podcast publishers put their faith in us speaks volumes to our credibility. We are really excited to be along for the ride on their journey to conquering new goals and exceeding their podcasting expectations.” 

Operating in more than 40 countries, Triton offers broadcasters, podcasters, and online music services solutions to build their audience, maximize revenue, and streamline day-to-day operations. 

 


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