Tech giant Hootsuite cuts dozens of staff in Vancouver

Hootsuite has laid off dozens of staff in Vancouver.

The social media and marketing management company declined to reveal the exact number of staff let go, their positions or which departments were affected Tuesday.

Hootsuite shared a statement saying the changes are aimed at driving “greater alignment” with its strategic priorities.

“Today Hootsuite communicated organizational changes in order to drive greater alignment with our growing company’s strategic priorities that best serve our customers. Unfortunately, this included some reductions to our staff. We remain committed to helping employees affected by today’s announcement through these times of transition. Our goal is to ensure they are treated with dignity and respect,” the emailed statement reads.

A report by CTV puts the number of layoffs at more than 100.

Valued at $1 billion dollars, the company previously made layoffs in 2015 to help it achieve cash-flow positive status. In March 2018, Hootsuite announced $50 million in growth capital from CIBC Innovation Banking.

Its social management platform boasts 16 million global users. Hootsuite has nearly 1,000 employees in 13 cities, including Toronto and Mexico City.

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.