Tag: Trends
Second-screen behaviour now standard, says MTM report
Media Technology Monitor (MTM) has released its Fall 2025 Sneak Peek Report, which highlights that Canadians are increasingly using a second device every time...
Canadians spending more time with ad-supported content, says Roku VOD study
Canadians' time spent with ad-supported content skyrocketed over the past year, jumping from 7.3 hours a week in 2024 to 10.2 hours a week...
YouTube surpasses Spotify in Canadian platform share, says Triton report
Podcasts are now reaching 39% of Canadians, a three-point year-over-year increase, according to the 2025 Canadian Podcast Trends Report from Triton Digital.
The report, released...
Ad-supported streaming continues to grow, according to Roku VOD study
The popularity of ad-supported streaming continues to grow in Canada, according to Roku’s 2023 Video on Demand (VOD) Evolution study.
According to the streaming software...
Out-of-home AM/FM tuning up as more Canadians return to office
AM/FM radio continues to be the largest source of audio listening for Canadians, according to the Radio On The Move Fall 2022 Share of...
One in three Canadians dropped a streaming subscription in the past...
One in three Canadians have cancelled at least one subscription to a streaming platform in the last six months, according to new data from...
