Tag: Study
Futuri unveils AI in Media study at NAB Show
An overwhelming majority of TV viewers want clear disclosure when content or hosts themselves are powered by AI, according to Futuri's AI in Media Study,...
Economic stress driving ad-supported streaming growth, says Canadian Roku study
Seventy-five per cent of Canadian internet users are now streaming TV, with the majority watching ad-supported TV, according to Roku's annual Video on Demand...
Relaxing paywall access boosts subscriber counts longterm, says new study
A new study finds temporarily relaxing or suspending paywall access on news sites eventually leads to an increase in subscribers.
Published in the journal...
Just one-third of immigrant journalists employed, finds NCM survey
Canada's first-ever study of immigrant and refugee journalists reveals that less than one-third are employed in the Canadian media industry and of those, over...
Work culture key to attracting next generation of creatives, finds Ontario...
New research from Ontario Creates, conducted by VICE Media Group, finds that work culture and championing mental health and diversity, are key to attracting...
Podcasts continuing to attract new audience, Infinite Dial Canada study finds
Podcasts are attracting a new audience as media habits continue to be impacted by the pandemic, according to the latest Infinite Dial Canada survey...
