Tag: Study

Economic stress driving ad-supported streaming growth, says Canadian Roku study

Seventy-five per cent of Canadian internet users are now streaming TV, with the majority watching ad-supported TV, according to Roku's annual Video on Demand...

Relaxing paywall access boosts subscriber counts longterm, says new study

A new study finds temporarily relaxing or suspending paywall access on news sites eventually leads to an increase in subscribers. Published in the journal...

Just one-third of immigrant journalists employed, finds NCM survey

Canada's first-ever study of immigrant and refugee journalists reveals that less than one-third are employed in the Canadian media industry and of those, over...

Work culture key to attracting next generation of creatives, finds Ontario...

New research from Ontario Creates, conducted by VICE Media Group, finds that work culture and championing mental health and diversity, are key to attracting...

Podcasts continuing to attract new audience, Infinite Dial Canada study finds

Podcasts are attracting a new audience as media habits continue to be impacted by the pandemic, according to the latest Infinite Dial Canada survey...

Gen Z willing to pay for content finds Ontario Creates/VICE study

Ninety per cent of those ages 14-22 - the demographic dubbed "Gen Z" - are willing to pay for content, according to a new...

1 in 10 monthly Canadian podcast listeners have donated to a...

One in 10 monthly podcast listeners in Canada say they have donated money to a podcast through a crowdfunding service, according to the findings...

Canadian podcast listeners are an on-demand audience: CPL study

Canadian podcast listeners largely consume media on-demand, according to the initial findings of the 2019 Canadian Podcast Listener (CPL) study. The third annual CPL study...

Broadcast Dialogue – The Podcast: Dr. Jada Watson on the widening...

Gender Representation on Country Format Radio, a new study from the University of Ottawa’s Dr. Jada Watson, and the first to examine Mediabase data, finds that...

New study asserts YouTube is top destination for podcast listening

YouTube is the number one destination for podcast listening, according to new study by the University of Florida College of Journalism and Futuri Media. The...