Tag: Study

Nine in 10 commuters engaging with audio, says new SiriusXM Canada...

SiriusXM Canada has undertaken a new study on how Canadian commuters are engaging with audio as many workers return to the office and settle...

Futuri unveils AI in Media study at NAB Show

An overwhelming majority of TV viewers want clear disclosure when content or hosts themselves are powered by AI, according to Futuri's AI in Media Study,...

Economic stress driving ad-supported streaming growth, says Canadian Roku study

Seventy-five per cent of Canadian internet users are now streaming TV, with the majority watching ad-supported TV, according to Roku's annual Video on Demand...

Relaxing paywall access boosts subscriber counts longterm, says new study

A new study finds temporarily relaxing or suspending paywall access on news sites eventually leads to an increase in subscribers. Published in the journal...

Just one-third of immigrant journalists employed, finds NCM survey

Canada's first-ever study of immigrant and refugee journalists reveals that less than one-third are employed in the Canadian media industry and of those, over...

Work culture key to attracting next generation of creatives, finds Ontario...

New research from Ontario Creates, conducted by VICE Media Group, finds that work culture and championing mental health and diversity, are key to attracting...