Tag: Measurement
Signal Hill unveils Video Podcast Brand Lift solution
Signal Hill Insights has unveiled a Video Podcast Brand Lift research solution as YouTube continues to assert itself as the podcast consumption platform of...
Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age
The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...
The Weather Network touts benefits of better measurement
The Weather Network says it has seen a 94% average increase in measured audience in the last 12 months amongst those aged 25-54, following...
Numeris releases Hybrid Linear TV measurement
Numeris has announced the release of its Hybrid Linear TV measurement service for its video clients, developed in partnership with Kantar Media.
Enhanced Television Audience...
Radiodays NA panel tackles question of whether PPM has made radio...
Has PPM made radio worse? That question, posed by Edison Research President Larry Rosin, was followed by a long pause at Radiodays North America...
Luminate beta launches new user platform
Luminate has beta launched its new platform which promises to expand the company’s global data capabilities across music sales, streaming and airplay data, while...
