All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
GroupM predicts that digital advertising will capture 77 cents of every...
GroupM predicts that digital advertising will capture 77 cents of every new ad dollar in 2017, while TV will capture 17 cents. Digital investment...
BCE Inc. is blaming losses in the first quarter of 2017...
BCE Inc. is blaming losses in the first quarter of 2017 on CRTC rulings banning simultaneous substitution of SuperBowl ads and another that cut...
The 52nd annual Crystals Radio Awards, the Canadian advertising community’s night...
RADIO/AUDIO/PODCAST:
The 52nd annual Crystals Radio Awards, the Canadian advertising community’s night to celebrate success, honour creativity and network with the
industry’s brightest minds, took...
The Netflix/Pandora/HBO Effect on Radio Twelve Things You Should Do About...
By Alan Burns
We already know listeners don’t love commercials, right? If we needed any fresh reinforcement, the latest “What Women Want” study by Alan...
Google has announced it will phase out 30-second “unskippable” advertisements
ONLINE CHANNELS:
Google has announced it will phase out 30-second "unskippable" advertisements. The ads, which appear at the start of some YouTube videos, must be...
A joint report from the Radio Advertising Bureau and Borrell &...
ONLINE CHANNELS:
A joint report from the Radio Advertising Bureau and Borrell & Associates projects digital revenue for radio will increase 22 per cent this...
Bell Media’s Super Bowl ratings for Sunday’s big game were down...
TV/FILM/VIDEO:
Bell Media’s Super Bowl ratings for Sunday’s big game were down 39 per cent over 2015. The National Football League game, broadcast on CTV,...
Bell Media has won the right to appeal a CRTC ruling...
TV/FILM/VIDEO:
Bell Media has won the right to appeal a CRTC ruling that would see U.S. commercials air during Super Bowl broadcasts in Canada and...
Bell Media has been unsuccessful in its bid to keep U.S....
Bell Media has been unsuccessful in its bid to keep U.S. commercials off Canadian TV during the Super Bowl. On Sept. 7, the Federal...
Advertising Standards Canada (ASC) Cracking Down
Advertising Standards Canada (ASC) is cracking down on paid social media endorsements with new guidelines for endorsers and influencers coming into effect by early...
