Latest NewsRandy Reid and Paul 'Mastermind' Parhar join Toronto's Flow 98.7

Randy Reid and Paul ‘Mastermind’ Parhar join Toronto’s Flow 98.7

FLOW 98.7 (CKFG-FM) Toronto is under new leadership as CINA Radio Group appoints Randy Reid as Operations and Business Development Manager and Paul “Mastermind” Parhar as Program Director.

The move follows the exit of former General Manager Gary Gunter over the summer, who joined CINA in September 2021, following its acquisition of the former Stingray station.

Reid and Parhar join the hip-hop and R&B station under the guise of BIPOC-focused marketing and media content solutions agency, VX3. They’ll also continue to retain their roles with North Toronto community radio station VIBE 105 (CHRY-FM), run by the Canadian Centre for Civic Media and Arts Development, of which Reid is CEO.

Reporting to CINA Radio Group CEO Neeti P. Ray, Reid told Broadcast Dialogue that he and Parhar will leverage the capacity of VX3 to enhance the broadcast product, followed by a focus on FLOW’s digital offerings. Reid said listeners can expect “some foundational and programming shifts” over the next six to eight weeks.

“When we acquired the CKFG-FM licence it was with the best intentions to serve the community,” Ray said in a CINA Radio Group announcement. “To achieve that goal, we decided to go out and get the BEST the Country had to offer in the delivery of Black Radio.”

The move marks a return to the FLOW brand for Parhar – an influential figure on the Toronto hip-hop scene known for his relationship with artists like Drake – who previously worked with the station for a decade from 2010 to 2020, most recently as Assistant PD. 

Reid and Parhar say they want to showcase a vision synonymous with the FLOW brand’s rich legacy as Canada’s first commercial Black radio station.

“I’m excited to get going on this new era of FLOW,” said Parhar “This brand is important to so many and we know exactly the right sauce to apply in order to get it there!” 

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required


Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences