PPM Ratings: Fall 2018 – Toronto, Montreal, Vancouver, Edmonton, Calgary

By David Bray, President, Bray & Partners Communications

The new PPM release from Numeris covers the 13-week period from Aug. 27 to Nov. 25, 2018. Here’s a look at the five Canadian PPM markets:

Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering an 11.8% share for A12+ (up from 10.0%). CHFI-FM grabs the #1 spot with women 25-54 delivering a 15.3% share (up from 12.7%). BOOM-FM holds the #1 spot for males 25-54, posting a 12.4% share (up from 11.7 % in the last 13 week book). Q107 continues to decline in A12+, F25-54, and core demo M25-54. BOOM-FM leads the way for M18-34 with a 10.7% share. For F18-34, CHFI-FM dominates, posting a 20.6%.

Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 15.6% share of hours tuned (up from 12.3%). Taking the top spot for F25-54 was QM-FM, posting a 17.9% share (up from 17.7% last time out). CFOX grabs the lead for M25-54 listeners, delivering a 12.5% share (down from 13.0 %).  CFOX is out in front for M18-34 with a 15.9 % share of hrs. tuned (down from 20.8 %). When it comes to females 18-34, Virgin takes top spot posting a 14.4 % share.

Edmonton: 630 CHED is #1 with A12+ posting a 9.1% share of hours tuned (up from 7.0 % last time out). NOW! Radio takes top spot for F25-54, delivering a 21.2% share (up from 22.0 %). NOW tops the list for M25-54 with an 11.0% share (down from 12.5%). For M18-34, NOW leads the way posting a 12.5%. NOW also led with F18-34 delivering a 17.0% (up from 16.9%).

Calgary: Country 105 leads the way for A12+ with a 9.8% (up from 9.7% last time out). Country 105 is popular with women, taking #1 spot for F25-54 delivering a 16.5% share (up from 13.1%).  For M25-54, X92.9 is #1 with an 11.8% (up from 10.8%). X92.9 takes top spot for M18-34 delivering a 10.8%. Country105 is #1 (waaaay out front) for F18-34 posting a 21.7% share.

Montreal:  CHMP 98.5FM is #1 for A12+ (Franco) with a 20.1% share (up from 14.8%).  For A12+ (Anglo), CJAD 800 is #1 with a 28.7% (up from 28.1%). CITE-FM is tops with the women, taking #1 spot for F25-54 (Franco) delivering a 21.0% share (up from 15.7%). For F25-54 (Anglo) The Beat 92.5 is #1 with a 29.9% share (up from 27.9). For M25-54 (Franco), CHMP 98.5FM is on top at 19.9% share (up from 15.7%) followed by CHOM-FM with 14.4%.  For M25-54 (Anglo), CHOM-FM is #1 at 23.7% (down from 25.0%)

See summary charts below: A brief overview of share figures from the latest PPM 2018 Numeris release courtesy of David Bray.

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station A12+

PPM

Aug. 27-Nov. 25

A12+

PPM

May 28-Aug. 26

W25-54

PPM

Aug. 27-Nov. 25

W25-54

PPM

May 28-Aug. 26

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

May 28-Aug. 26

CBC Radio Two 1.8 2.2 1.5 1.4 1.8 2.3
CBC Radio One 11.8 10.0 11.8 8.6 9.1 7.0
AM 640 Toronto 2.2 2.0 1.3 .8 2.7 2.5
Classical 96.3 FM 5.8 6.4 1.5 1.8 3.1 3.1
102.1 The Edge 1.9 2.4 3.1 4.1 2.9 4.7
News Talk 1010 6.1 6.1 2.0 3.0 1.8 2.7
680 News 6.2 7.0 4.0 5.8 6.8 7.4
 93.5 The Move 1.1 1.0 1.7 1.9 1.3 1.1
AM 740/96.7 FM  4.0 3.4 1.5 .4 .7 .8
Boom 97.3 10.2 11.1 11.2 12.6 12.4 11.7
98.1 CHFI-FM 11,0 11.1 15.3 12.7 10.7 9.5
TSN 10502.2 .5 .5 .4 .2 1.4 1.4
104.5 CHUM-F5.8M 6.8 6.5 14.1 14.4 6.3 6.5
Z1031.9.5 2.1 1.7 2.5 2.1 4.3 3.4
Q107 5.2 5.5 2.4 2.9 7.0 7.5
Sportsnet 590

The FAN

1.7 1.7 .3 .4 3.7 4.1
Jazz FM 91 1.8 2.1 1.0 1.8 .6 .6
Jewel 88.5 2.0 1.4 .5 .5 .5 .9
Virgin Radio 99.9 5.2 6.3 7.2 9.3 6.6 8.4
KISS 92.5 3.1 3.0 4.9 4.8 3.7 2.9
G98.7 1.2 1.2 1.5 1.5 .4 .3
Indie 88.1 1.6 1.2 2.7 1.8 3.7 2.4

 

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station A12+

PPM

Aug. 27-Nov. 25

A12+

PPM

May 28-Aug. 26

W25-54

PPM

Aug. 27-Nov. 25

W25-54

PPM

May 28-Aug. 26

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

May 28-Aug. 26

CBC Radio One 15.6 12.3 6.2 5.8 12.1 10.8
CBC Radio Two 2.9 2.8 .8 1.3 .7 .7
94.5 Virgin Radio 5.8 6.8 7.3 11.7 5.9 6.0
Rock 101 8.3 9.2 9.4 7.9 6.9 9.4
99.3 The Fox 6.2 6.0 8.1 5.0 12.5 13.0
BNN

Bloomberg Radio

.2 .1 0.0 0.0 .3 .2
KISS Radio 104.9 2.6 2.9 5.0 5.1 2.8 2.7
LG104.3 4.9 5.2 5.7 5.9 3.1 3.7
AM 730 Traffic 1.1 1.0 .7 .8 1.4 1.0
103.5 QM FM 10.9 11.0 17.9 17.7 8.5 6.8
CISL Sportsnet 650 1.1 1.0 1.6 2.2 1.0 1.0
93.7 JR FM 6.7 6.4 12.1 9.0 5.0 6.0
96.9 Jack FM 5.0 4.8 5.6 4.1 8.4 7.8
CKNW 11.8 11.6 1.0 1.2 10.7 9.6
102.7 The Peak 2.5 3.4 3.0 4.4 3.7 4.6
TSN 1040 1.9 1.5 .4 .3 2.2 1.6
News 1130 5.3 6.2 4.1 4.8 5.8 6.2
Z 95.3 3.8 4.5 7.6 9.4 3.9 3.4
Praise 106.5 2.0 2.3 2.0 2.1 2.6 3.0

 

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station A12+

PPM

Aug. 27-Nov. 25

A12+

PPM

May 28-Aug. 26

W25-54

PPM

Aug. 27-Nov. 25

W25-54

PPM

May 28-Aug. 26

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

May 28-Aug. 26

CBC Radio One 8.8 7.6 3.9 2.9 5.7 5.2
CBC Radio Two .4 .4 .4 .3 .3 .1
CFBR-FM The Bear 7.5 9.3 5.2 4.4 9.4 11.0
CFCW 5.3 5.4 1.8 2.1 1.7 2.7
 104.9 Virgin Radio 2.5 3.9 4.2 4.1 2.7 3.6
TSN 1260 4.9 3.7 .3 .2 5.8 5.1
KISS 91.7 2.5 2.1 8.5 6.4 3.3 2.7
Sonic 102.9 5.2 5.8 10.1 10.1 7.6 8.9
630 CHED 9.1 7.0 2.1 1.7 8.0 5.4
iNews880 2.7 2.9 .2 .2 .7 .7
K97 5.5 5.4 3.9 3.7 7.2 6.2
CISN Country 7.5 8.2 9.2 8.1 6.0 6.3
UP 99.3 4.6 4.8 7.2 9.4 4.5 4.0
HOT 107 2.6 2.6 2.6 3.1 2.8 2.6
95.7 CRUZ FM 5.2 4.9 2.5 3.9 7.7 7.2
92.5 Fresh-FM 2.5 2.7 4.2 5.5 3.1 3.2
102.3 NOW! Radio 8.3 8.8 21.2 22.0 11.0 12.5
96.3 Capital FM 6.0 6.1 5.7 6.2 4.0 4.3
CKUA-FM 3.3 3.2 1.7 1.5 4.0 4.0

 

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station A12+

PPM

Aug. 27-Nov. 25

A12+

PPM

May 28-Aug. 26

W25-54

PPM

Aug. 27-Nov. 25

W25-54

PPM

May 28-Aug. 26

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

May 28-Aug. 26

CBC Radio One 8.3 8.1 3.9 3.4 4.0 3.5
CBC Radio Two 2.4 1.9 2.9 1.4 1.6 1.1
Sportsnet Fan 960 2.7 1.8 .8 .4 5.7 3.8
X92.9 5.8 5.5 4.8 4.4 11.8 10.8
CFFR 660 News 4.9 5.2 1.8 1.6 5.1 5.2
Q107 5.4 5.7 4.1 4.2 7.2 8.0
XL103FM 7.8 7.9 6.1 5.6 8.2 7.7
95.9 CHFM 4.5 5.3 5.1 7.7 5.4 5.9
News Talk 770 9.2 9.1 3.1 4.7 3.2 2.9
98.5 Virgin Radio 4.0 4.1 5.1 6.1 5.3 4.9
Soft Rock  97.7 5.5 5.7 6.6 6.8 4.6 4.5
96.9 Jack-FM 4.6 4.5 7.1 6.9 5.2 5.3
CJAY 92 4.7 6.2 5.2 7.1 7.6 9.3
KOOL 101.5 3.6 3.3 5.2 4.6 3.3 3.8
90.3 AMP Radio 4.5 3.6 7.0 7.1 4.2 3.5
Funny AM1060 1.9 1.6 .7 .7 1.8 1.5
Country 105 9.8 9.7 16.5 13.1 4.9 7.3
Wild 95.3 3.3 3.0 6.2 5.8 3.2 2.5

 

Montreal (Franco)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station A12+

PPM

Aug. 27-Nov. 25

A12+

PPM

May 28-Aug. 26

W25-54

PPM

Aug. 27-Nov. 25

W25-54

PPM

May 28-Aug. 26

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

May 28-Aug. 26

CBF FM: 95,1 Première Chaîne 12.9 14.4 9.1 7.9 10.5 8.6
CBFXFM: Ici Musique 100,7 1.9 2.3 1.5 1.5 1.6 1.4
CBC Radio Two .3 .7 .3 .5 .6 .8
CBC Radio One .2 .2 .5 .3 .3 .4
CFGLFM: 105.7 Rythme FM 12.9 12.7 12.8 16.2 7.1 8.9
CHMPFM: 98.5 FM 20.1 14.8 12.5 7.6 19.9 15.7
CHOM 97.7 FM 7.2 11.1 4.0 4.7 14.4 12.2
CITEF3: 107,3 Rouge fm 10.3 6.3 21.0 15.7 7.1 7.3
CJAD 800 .7 .5 1.9 .9 .5 .5
Virgin Radio 96 4.3 4.9 5.0 5.8 5.8 6.4
CKAC: Radio circulation 730 .2 .2 .2 .2 .2 .3
CKBEFM: The Beat 92,5 5.4 5.7 6.6 8.4 5.1 7.2
TSN 690 .7 .6 0 0 2.5 1.2
CKLXFM:

91,9 Sport

2.0 1.9 .5 .6 3.5 2.1
CKMFFM: NRJ Montréal 94.3 5.7 8.2 6.6 8.5 10.2 13.0
96.9 CKOI 8.7 8.4 12.7 15.6 7.0 7.8
AM980 .5 .7 .5 0 .1 .1

 

Montreal (Anglo)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

 

Station A12+

PPM

Aug. 27-Nov. 25

A12+

PPM

May 28-Aug. 26

W25-54

PPM

Aug. 27-Nov. 25

W25-54

PPM

May 28-Aug. 26

M25-54

PPM

Aug. 27-Nov. 25

M25-54

PPM

May 28-Aug. 26

CBF FM: 95,1 Première Chaîne .7 .5 .4 .2 2.1 1.3
CBFXFM: Ici Musique 100,7 .2 .2 .3 .6 .3 .2
CBC Radio Two 2.5 1.5 .5 .4 4.1 1.8
CBC Radio One 9.5 9.1 6.6 6.6 4.3 4.0
CFGLFM: 105.7 Rythme FM 3.1 3.3 5.6 6.0 2.5 2.5
CHMPFM: 98.5 FM 1.6 .9 1.4 1.0 1.4 .5
CHOM 97.7 FM 10.6 11.1 6.3 6.7 23.7 25.0
CITEF3: 107,3 Rouge fm 1.0 1.1 1.4 1.4 1.2 1.1
CJAD 800 28.7 28.1 19.6 15.8 14.0 15.2
Virgin Radio 96 11.4 12.7 16.0 21.1 14.6 15.5
CKAC: Radio circulation 730 .1 .1 .1 0 0 .1
CKBEFM: The Beat 92,5 17.6 18.2 29.9 27.9 17.3 18.9
TSN 690 3.2 2.2 3.5 1.6 4.2 3.3
CKLXFM:

91,9 Sport

.1 .1 0 .1 .3 .3
CKMFFM: NRJ Montréal 94.3 .7 .8 .9 1.1 1.3 1.3
96.9 CKOI .7 .9 1.3 1.0 .9 .7
AM980 .2 .5 0 0 0 0

 

 David Bray is President of Bray & Partners Communications. 

(416) 431-5792
davidbray@brayandpartners.com
brayandpartners.com
davidbray.ca

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