Pattison Media has acquired a partial stake in Vancouver podcast production house Everything Podcasts, as the company continues to expand its focus from traditional broadcast to a multi-platform media company.
Earlier this year as part of a company rebrand, Pattison announced a partnership with the branded content company to produce its new monthly “AMPLIFY Canada” podcast, highlighting small businesses in the 36 markets across B.C., Alberta, Saskatchewan, and Manitoba that Pattison Media serves.
“This acquisition rounds out our media stable and allows us to offer our customers turn-key podcast solutions. It’s for precisely this reason that Pattison Media wanted to acquire Everything Podcasts. With the extensive growth of podcasting, this was a natural step for us as we look to expand our digital components as a full-service media business,” said Rod Schween, President of Pattison Media, in a release. “CEO Jennifer Smith and her team bring their expertise in powerful storytelling to the audience in a way that captures attention and lifts brands in a meaningful and memorable way.”
Everything Podcasts, which has worked with clients including St. Michaels Unity Health Toronto, Kings College London, and social health network Curatio, says the deal “promises significant and exciting opportunities for both companies” and will allow it to scale up its services and broaden its reach to include large multi-national companies, tech, financial services, publishing, and film and television, while expanding further into American and European markets.
Pattison says Everything Podcasts’ current management team will continue to lead the creative studio.
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