There’s nothing better than free hockey!
❤️ this tweet and we’ll send you #OvertimeAlerts for each game in the #StanleyCup Playoffs that goes to OT as we stream the first few minutes LIVE on Twitter presented by @Rogers. pic.twitter.com/ve3SbieOTR
— Sportsnet (@Sportsnet) April 29, 2022
Sportsnet has partnered with Twitter Canada to bring live Stanley Cup Playoffs action to the platform. #OvertimeAlerts will deliver a push notification to users when a playoff game goes into overtime. When a game goes to OT, fans will be able to watch the opening minutes of the period live on Twitter via the push notification. The broadcast will stream live from the @Sportsnet Twitter account. Targeted to Canadians in Rogers service areas, Rogers will run pre-roll content as part of the livestream and prior to game highlights. Twitter says the NHL is the most-talked-about sports league on the platform in Canada with 65% of Canadian hockey fans saying Twitter is the social media platform they use to follow sports. During NHL games, as usage drops on all other social media platforms, Canadians spend more time on Twitter.
Corus Entertainment social and digital agency so.da has announced new original social series, Paint School (5×3-5min). A collaboration between HGTV Canada and Behr Paint Company, the five-episode series from DIY creator Maca Atencio inspires followers to tackle home projects using Behr products. Episodes are live now on HGTV.ca and HGTV Canada‘s Facebook page.
CBC/Radio-Canada’s Mauril app, the public broadcaster’s free platform that helps users learn French and English, is celebrating its first anniversary. Introduced in April 2021, the mobile app has since launched tablet and web versions. Mauril marked its first anniversary by releasing a video featuring testimonials from users.