HomeBroadcast Dialogue ArchivesOnline & Digital Media News -...

Online & Digital Media News – so.da announces original content partnership with Snapchat

Go Here Meet Her with Pretty Little Secrets Lash & Brow Bar Owner Diane Nyugen

so.da, Corus Entertainment’s social digital agency, has announced an original content partnership with Snapchat in Canada, which currently reaches over 10 million Canadians. so.da will provide original, short form content for Snapchat’s Discover, averaging three to five minutes in length. The collection of so.da original lifestyle series includes Baking Therapy, a therapeutic instructional series, and This is How She Does It, an aspirational look at women with different lifestyles. Other so.da originals launching on the platform next month include Made You Look, on fashion-forward trends, and Go Here Meet Her, a series profiling entrepreneurs and the businesses they run. The partnership also welcomes the daily ET CanadaEntertainment Bite.

The Discourse is acquiring Sun Peaks Independent News and bringing it, The Discourse and IndigiNews Media under one umbrella as Discourse Community Publishing. Erin Millar is stepping down as CEO of The Discourse, but will continue on its board of directors. She’ll also continue as CEO of sister organization Indiegraf Media, which now has more than 50 publishers signed on to its independent media network across North America. Brandi Schier, Sun Peaks’ publisher, steps in as CEO of Discourse Community Publishing, while Jacqueline Ronson – the lead reporter who developed The Discourse Cowichan – becomes Managing Editor. Among other moves, Shalu Mehta becomes a lead reporter for The Discourse, building on her community connections on Vancouver Island. Tegwyn Hughes (one of the co-founders of student journalism site The Pigeon) joins as Community Editor, to add digital publishing capacity. Nanaimo editor Lauren Kaljur is supporting expansion into new B.C. communities. Lindsay Sample, Executive Editor of Discourse Media, is taking on a new opportunity while becoming a part-time advisor to Discourse Community Publishing. Eden Fineday recently joined IndigiNews as its new Business Aunty and Partnership Lead, while Kelsie Kilawna has been named Cultural Editor.

Broadcast Dialogue
Broadcast Dialogue
Broadcast Dialogue is Canada’s broadcast industry publication of record. The Weekly Briefing from Broadcast Dialogue is distributed by controlled circulation every Thursday. Broadcast Dialogue content may not be reproduced in whole or in part without written consent of the publisher.

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Latest News

Canada’s FIFA World Cup win over Qatar breaks more audience records

FIFA World Cup audiences continue to break records with Thursday evening's Canada's Men’s National Team win attracting an average audience of 5.3M viewers across...

CRTC approves Stingray and Rawlco station transactions in Calgary, Saskatoon

The CRTC has approved two radio ownership transactions that will see Stingray Radio acquire C97.7 (CHUP-FM) Calgary from Rawlco Radio, and Rawlco subsequently take...

Radio and Digital Account Executive

Radio and Digital Account Executive Cranbrook, B.C. Pattison Media has an exciting opportunity as we expand our Cranbrook, B.C. Sales Team at 102.9 Rewind Radio and...

OP-ED: Broadcaster privilege showing in response to NHL exit from CBC

The story of the end of broadcasts of NHL games over CBC television is about much more than just that.  The bottom line is...

The Weekly Briefing

REVOLVING DOOR: Joe Gabor has been named President at Vista Radio, succeeding Bryan Edwards, who had held the role since the fall of 2019. Gabor...