Online + Digital NewsOnline & Digital Media News - MTM says 15 per cent of...

Online & Digital Media News – MTM says 15 per cent of Canadian social networkers now using TikTok

Media Technology Monitor (MTM) has released its latest Sneak Peek Report. Among its key findings are that Subscription Video on Demand Services (SVOD) continue to see growth with subscriptions nearly doubling over the past five years. 77% of Canadians now subscribe or have access to an SVOD service like Netflix or Amazon Prime Video. With COVID-19 closing movie theatres across the country and many blockbusters going direct to digital, online movies have seen a major jump during the pandemic. In Fall 2020, 51% of Canadians reported watching a movie online, versus 41% pre-pandemic. While there were initially dips in podcast listening due to the pandemic and the lack of a commute, new data shows three in 10 Canadians have listened to a podcast, up from 26% at this time last year. As Canadians continue to stay home, TikTok use has more than tripled in the past year with 15% of social networkers having used the site.

TikTok has come on board as a sponsor of Big Brother Canada with the short-form video platform to be integrated directly into the show. A custom screen inside the #BBCAN9 house will feature special guests throughout the season, with houseguests also participating in a TikTok POV challenge. TikTok will be home to “After the Eviction” – an extension of Arisa Cox’s in-show post-eviction interviews every Thursday. Fans will be able to follow the Big Brother Canada TikTok account @BigBrotherCA to get behind the scenes access to content.

OverActive Media, which owns esports franchises Toronto Ultra of the Call of Duty League and Toronto Defiant of the Overwatch League, has released details of its plans for a new $500 million performance venue, projected to be completed in 2025. The theatre-style entertainment venue and hotel complex will be the first new sports or entertainment venue built in Toronto since BMO Field in 2007. Located in the heart of Exhibition Place on four acres on the north side of Lakeshore Blvd., and across from the Ontario Place lands, the privately-financed venue plans to host 200+ events a year, driven primarily by premium music and entertainment bookings. The company indicated in a release that its vision is to elevate Toronto and Canada as a destination for the global gaming and esports industry.

Enthusiast Gaming Holdings Inc. has announced it’s launching a new online publication dedicated to esports. Combining content elements from the Toronto company’s two existing esports coverage outlets, Upcomer and Daily Esports, Enthusiast Gaming will relaunch one unified esports publication later this spring. The new publication, which will operate as Upcomer, will be “a more complete offering” for esports fans led by former ESPN esports editor Sean Morrison. The publication’s suite of content will range from news and editorial to video documentaries, scores and stats, fantasy leagues, betting odds and more.

The Government of Canada has established a studio to produce a web series addressing misconceptions about zero-emission vehicles. Natural Resources Min. Seamus O’Regan has announced a $50,000 investment in IDEA Simplifico to raise consumer awareness of the importance of transitioning to a clean energy future. L’Espace InterACTION will be located in the Centre d’événements et de congrès interactifs (CECi) in Trois-Rivières with the project also resulting in the creation of new website Station Roulez Électrique supported the development of the web series entitled La Station Électrique.

Broadcast Dialogue
Broadcast Dialogue
Broadcast Dialogue is Canada’s broadcast industry publication of record. The Weekly Briefing from Broadcast Dialogue is distributed by controlled circulation every Thursday. Broadcast Dialogue content may not be reproduced in whole or in part without written consent of the publisher.

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences