David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: davidbray@brayandpartners.com
Web sites: brayandpartners.com, davidbray.ca
Things are heating up with the latest radio ratings released today. The new PPM release from Numeris completes the 13-week period covering Nov. 25, 2019 to Feb. 23, 2020. Let’s look at the five PPM markets:
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.5% share for A12+ (down from 15.7%). CHFI-FM regains the #1 spot with women 25-54 delivering a 15.1% share (up from 11.2 %). Undoubtedly, CHFI benefitted from its annual policy of airing all Christmas music in the weeks leading up to the holiday. CBC Radio One holds the #1 spot for males 25-54, posting a 12.2% share (up from 11.7% in the last 13-week book). CBC Radio One also leads the way for M18-34 with a 14.4%. For F18-34, CHFI leads posting a 21.2%.
Vancouver: CKNW grabs the #1 spot for A12+ with a 14.4% share of hours tuned (up from 13.3%). Taking the top spot for F25-54 was QM-FM, posting a 18.8% share (up from 15.7% last time out) benefitting from their all Christmas songs playlist in the weeks leading up to Christmas. CFOX grabs the lead for M25-54 listeners, delivering a 13.0% share (down from 14.8%). CKNW is out in front for M18-34 with a 16.8 % share of hrs. tuned. When it comes to Females 18-34 it is a dead heat with both KISS and QM posting an 11.2 %.
Edmonton: 96.3 The Breeze takes #1 with A12+, posting a 10.2% share of hours tuned (up from 6.9 %). NOW! Radio takes top spot for F25-54, delivering a 15.7% share (down from 16.0 %). The Bear was tops with M25-54 with a 13.2% share (up from 13.1%). For M18-34, The Bear also leads the way posting a 17.7%. NOW! led with F18-34 delivering a 16.3%.
Calgary: CBC Radio One leads the way for A12+ with an 8.8% (down from 9.3%), 101.5 Today Radio is popular with women, taking #1 spot for F25-54 delivering a 9.5% share (up from 8.2%). For M25-54, XL 103 rules with a 12.0% (up from 8.3%). X92.9 takes top spot for M18-34 delivering a 13.5%. 101.5 Today Radio steps up and out front for F18-34 posting a 18.3% share.
Montreal: CHMP 98.5FM is #1 for A12+ (Franco) with a 19.6% share (up from 18.8%). For A12+ (Anglo) CJAD 800 is #1 with a 20.1% (down from 25.1%). 105.7 Rythme is tops with women, taking #1 spot for F25-54 (Franco) delivering a 21.2% share (up from 20.9%). For F25-54 (Anglo), The Beat 92.5 is waaay out in front #1 with a 34.3% share (down from 34.7). For M25-54 (Franco), CHMP is on top at 15.1% share (up from 14.6 %). For M25-54 (Anglo), CHOM is #1 at 24.4%
See summary charts below: A brief overview of share figures from the latest PPM 2019/2020 Numeris release courtesy of David Bray…
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 25- Feb. 23 |
A12+ PPM Aug. 26- Nov. 24 |
W25-54 PPM Nov. 25-Feb. 23 |
W25-54 PPM Aug. 26- Nov. 24 |
M25-54 PPM Nov. 25-Feb. 23 |
M25-54 PPM Aug. 26- Nov. 24 |
A25-54 PPM Nov. 25-Feb. 23 |
|
CBC Radio Two |
2.2 |
1.8 |
2.3 |
1.8 |
2.0 |
1.7 |
2.1 |
|
CBC Radio One |
15.5 |
15.7 |
10.3 |
9.9 |
12.2 |
11.7 |
11.3 |
|
AM 640 Toronto |
1.2 |
1.6 |
.6 |
.6 |
.8 |
1.7 |
.7 |
|
Classical 96.3 FM |
5.8 |
4.7 |
1.0 |
12.1 |
2.2 |
3.1 |
1.6 |
|
102.1 The Edge |
2.0 |
2.3 |
2.2 |
3.3 |
3.6 |
3.6 |
2.9 |
|
News Talk 1010 |
5.4 |
6.5 |
2.8 |
2.2 |
2.8 |
3.3 |
2.8 |
|
680 News |
5.9 |
5.6 |
4.7 |
4.1 |
6.9 |
5.6 |
5.8 |
|
93.5 The Move |
1.1 |
1.3 |
1.9 |
1.9 |
1.3 |
1.7 |
1.6 |
|
AM 740/96.7 FM |
2.0 |
2.1 |
.2 |
.3 |
.6 |
.7 |
.4 |
|
Boom 97.3 |
8.0 |
7.9 |
6.9 |
5.7 |
9.9 |
10.2 |
8.5 |
|
98.1 CHFI-FM |
13.1 |
9.6 |
15.1 |
11.2 |
11.3 |
8.2 |
13.2 |
|
TSN |
.7 |
.7 |
.6 |
.5 |
1.8 |
1.8 |
1.2 |
|
104.5 CHUM-FM |
5.8 |
7.5 |
11.1 |
15.4 |
5.2 |
6.4 |
8.0 |
|
Z103.5 |
1.9 |
1.9 |
3.5 |
4.6 |
3.2 |
1.9 |
3.3 |
|
Q107 |
7.0 |
6.0 |
4.6 |
5.4 |
8.6 |
7.5 |
6.7 |
|
Sportsnet 590 The FAN |
1.2 |
1.5 |
.7 |
1.0 |
2.5 |
2.8 |
1.6 |
|
Jazz FM 91 |
1.7 |
2.0 |
2.3 |
2.4 |
.4 |
.9 |
1.3 |
|
Jewel 88.5 |
1.7 |
2.5 |
.5 |
1.6 |
1.8 |
2.7 |
1.2 |
|
Virgin Radio 99.9 |
5.0 |
5.8 |
8.2 |
8.9 |
7.3 |
6.9 |
7.8 |
|
KISS 92.5 |
3.6 |
3.3 |
7.9 |
7.3 |
3.3 |
3.6 |
5.6 |
|
G98.7 |
1.1 |
1.5 |
1.6 |
1.3 |
.5 |
.3 |
1.0 |
|
Indie 88.1 |
2.2 |
1.9 |
3.0 |
2.1 |
4.2 |
4.4 |
3.6 |
|
95.3 Energy Radio |
.7 |
.7 |
.9 |
.9 |
1.5 |
1.5 |
1.2 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 25- Feb. 23 |
A12+ PPM Aug. 26- Nov. 24 |
W25-54 PPM Nov. 25-Feb. 23 |
W25-54 PPM Aug. 26- Nov. 24 |
M25-54 PPM Nov. 25-Feb. 23 |
M25-54 PPM Aug. 26- Nov. 24 |
A25-54 PPM Nov. 25-Feb. 23 |
|
CBC Radio One |
12.9 |
16.0 |
3.3 |
4.4 |
5.9 |
5.7 |
4.7 |
|
CBC Radio Two |
3.2 |
3.2 |
.9 |
1.0 |
1.5 |
.8 |
1.2 |
|
94.5 Virgin Radio |
5.2 |
5.7 |
9.0 |
6.9 |
7.2 |
8.5 |
8.0 |
|
Rock 101 |
7.6 |
8.1 |
8.4 |
7.5 |
8.2 |
8.6 |
8.2 |
|
99.3 The Fox |
4.9 |
5.9 |
4.7 |
7.1 |
13.0 |
14.8 |
9.2 |
|
BNN Bloomberg Radio |
.3 |
.4 |
0 |
0 |
.1 |
.1 |
.1 |
|
KISS Radio 104.9 |
3.5 |
3.4 |
6.9 |
6.1 |
4.6 |
3.7 |
5.6 |
|
104.3 The Breeze |
3.6 |
3.3 |
3.4 |
2.8 |
2.4 |
3.0 |
2.9 |
|
AM 730 Traffic |
1.0 |
.9 |
.7 |
.7 |
1.3 |
1.4 |
1.0 |
|
103.5 QM FM |
12.3 |
9.3 |
18.8 |
15.7 |
9.2 |
7.3 |
13.5 |
|
CISL Sportsnet 650 |
1.5 |
1.8 |
2.5 |
3.3 |
1.6 |
2.0 |
2.0 |
|
93.7 JR FM |
6.5 |
4.6 |
9.2 |
7.7 |
3.5 |
3.6 |
6.1 |
|
96.9 Jack FM |
4.6 |
4.9 |
6.8 |
7.4 |
7.4 |
8.4 |
7.1 |
|
CKNW |
14.4 |
13.3 |
4.3 |
4.6 |
10.1 |
9.3 |
7.5 |
|
102.7 The Peak |
3.1 |
2.4 |
4.0 |
4.0 |
5.0 |
4.4 |
4.5 |
|
TSN 1040 |
2.6 |
2.7 |
.4 |
.8 |
4.6 |
4.1 |
2.7 |
|
News 1130 |
3.9 |
4.1 |
2.7 |
3.1 |
4.4 |
3.8 |
3.6 |
|
Z 95.3 |
4.0 |
4.5 |
7.8 |
8.7 |
4.3 |
4.6 |
5.9 |
|
Praise 106.5 |
3.3 |
3.2 |
4.6 |
5.6 |
3.8 |
3.7 |
4.2 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 25- Feb. 23 |
A12+ PPM Aug. 26- Nov. 24 |
W25-54 PPM Nov. 25-Feb. 23 |
W25-54 PPM Aug. 26- Nov. 24 |
M25-54 PPM Nov. 25-Feb. 23 |
M25-54 PPM Aug. 26- Nov. 24 |
A25-54 PPM Nov. 25-Feb. 23 |
|
CBC Radio One |
8.6 |
7.9 |
4.1 |
4.1 |
2.7 |
3.5 |
3.3 |
|
CBC Radio Two |
1.5 |
1.5 |
.7 |
.7 |
1.4 |
1.5 |
1.1 |
|
CFBR-FM The Bear |
8.5 |
8.6 |
5.0 |
6.6 |
13.2 |
13.1 |
9.9 |
|
CFCW |
4.3 |
3.9 |
.1 |
.5 |
1.0 |
.8 |
.6 |
|
104.9 Virgin Radio |
2.9 |
3.4 |
3.9 |
4.5 |
4.0 |
4.5 |
3.9 |
|
TSN 1260 |
2.6 |
2.4 |
.2 |
.2 |
6.3 |
5.3 |
3.9 |
|
KISS 91.7 |
5.4 |
5.8 |
9.2 |
8.9 |
4.9 |
4.6 |
6.7 |
|
Sonic 102.9 |
6.1 |
6.8 |
12.4 |
12.8 |
10.1 |
11.4 |
11.0 |
|
630 CHED |
6.9 |
7.4 |
2.2 |
2.1 |
4.7 |
4.6 |
3.7 |
|
Global News880 |
1.2 |
1.2 |
.7 |
.5 |
1.2 |
1.0 |
1.0 |
|
K97 |
5.1 |
5.1 |
4.1 |
4.1 |
9.6 |
7.2 |
7.4 |
|
CISN Country |
4.8 |
5.3 |
7.7 |
6.5 |
2.8 |
3.7 |
4.8 |
|
UP 99.3 |
5.9 |
6.4 |
6.0 |
8.8 |
2.7 |
4.5 |
4.0 |
|
Play 107 |
3.1 |
4.1 |
3.6 |
4.6 |
4.1 |
5.0 |
3.9 |
|
95.7 CRUZ FM |
3.2 |
3.9 |
1.1 |
2.1 |
7.1 |
7.9 |
4.7 |
|
92.5 The Chuck |
3.6 |
3.3 |
3.3 |
3.6 |
2.8 |
2.5 |
3.0 |
|
102.3 NOW! Radio |
8.3 |
8.9 |
15.7 |
16.0 |
8.8 |
8.7 |
11.6 |
|
96.3 The Breeze |
10.2 |
6.9 |
13.6 |
7.8 |
6.4 |
2.9 |
9.3 |
|
CKUA-FM |
2.9 |
3.0 |
1.9 |
1.7 |
2.3 |
4.1 |
2.1 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 25- Feb. 23 |
A12+ PPM Aug. 26- Nov. 24 |
W25-54 PPM Nov. 25-Feb. 23 |
W25-54 PPM Aug. 26- Nov. 24 |
M25-54 PPM Nov. 25-Feb. 23 |
M25-54 PPM Aug. 26- Nov. 24 |
A25-54 PPM Nov. 25-Feb. 23 |
|
|
CBC Radio One |
8.8 |
9.3 |
2.7 |
3.1 |
5.6 |
6.1 |
4.2 |
|
|
CBC Radio Two |
3.1 |
3.8 |
4.4 |
5.3 |
2.7 |
4.7 |
3.5 |
|
|
Sportsnet Fan 960 |
2.5 |
1.9 |
.3 |
.4 |
3.8 |
3.2 |
2.1 |
|
|
X92.9 |
6.1 |
6.0 |
6.2 |
4.8 |
10.2 |
11.7 |
8.2 |
|
|
CFFR 660 News |
4.7 |
4.5 |
2.0 |
1.4 |
4.8 |
4.2 |
3.4 |
|
|
Q107 |
3.8 |
5.2 |
3.1 |
4.0 |
4.3 |
4.0 |
3.7 |
|
|
XL103FM |
8.3 |
7.7 |
5.6 |
6.8 |
12.0 |
8.3 |
8.9 |
|
|
95.9 CHFM |
6.9 |
5.8 |
9.4 |
7.8 |
6.7 |
5.4 |
8.0 |
|
|
News Talk 770 |
7.2 |
8.3 |
2.9 |
3.9 |
4.1 |
4.7 |
3.5 |
|
|
98.5 Virgin Radio |
3.7 |
4.3 |
6.3 |
6.5 |
3.8 |
5.3 |
5.0 |
|
|
Soft Rock 97.7 |
7.2 |
7.1 |
8.0 |
8.6 |
5.7 |
5.5 |
6.8 |
|
|
96.9 Jack-FM |
4.4 |
4.4 |
5.2 |
5.0 |
5.4 |
4.4 |
5.3 |
|
|
CJAY 92 |
4.9 |
5.1 |
5.7 |
5.8 |
5.8 |
6.9 |
5.8 |
|
|
101.5 Today Radio |
6.4 |
4.7 |
9.5 |
8.2 |
4.9 |
6.6 |
7.2 |
|
|
90.3 AMP Radio |
3.0 |
3.2 |
5.4 |
6.3 |
3.5 |
3.4 |
4.5 |
|
|
Funny AM1060 |
.8 |
.7 |
.1 |
.2 |
1.4 |
1.2 |
.8 |
|
|
Country 105 |
6.4 |
7.5 |
6.1 |
7.3 |
3.2 |
3.3 |
4.6 |
|
|
Wild 95.3 |
4.0 |
3.6 |
7.9 |
6.8 |
3.8 |
3.6 |
5.8 |
|
Montreal (Franco)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 25- Feb. 23 |
A12+ PPM Aug. 26- Nov. 24 |
W25-54 PPM Nov. 25-Feb. 23 |
W25-54 PPM Aug. 26- Nov. 24 |
M25-54 PPM Nov. 25-Feb. 23 |
M25-54 PPM Aug. 26- Nov. 24 |
A25-54 PPM Nov. 25-Feb. 23 |
|
CBF FM: 95,1 Première Chaîne |
12.1 |
12.7 |
6.9 |
7.5 |
7.6 |
8.2 |
7.3 |
|
CBFXFM: Ici Musique 100,7 |
2.5 |
2.7 |
1.1 |
1.2 |
1.5 |
1.9 |
1.4 |
|
CBC Radio Two |
.2 |
.3 |
.1 |
.1 |
.5 |
.4 |
.3 |
|
CBC Radio One |
.3 |
.3 |
.1 |
.1 |
.6 |
.8 |
.3 |
|
CFGLFM: 105.7 Rythme FM |
14.7 |
14.0 |
21.2 |
20.9 |
8.6 |
8.4 |
14.6 |
|
CHMPFM: 98.5 FM |
19.6 |
18.8 |
9.3 |
8.7 |
15.1 |
14.6 |
12.3 |
|
CHOM 97.7 FM |
4.8 |
5.6 |
1.6 |
2.3 |
9.0 |
9.0 |
5.5 |
|
CITEF3: 107,3 Rouge fm |
10.7 |
11.9 |
16.0 |
21.2 |
11.5 |
9.8 |
13.7 |
|
CJAD 800 |
.6 |
.6 |
1.7 |
1.3 |
.1 |
0 |
.9 |
|
Virgin Radio 96 |
3.6 |
3.9 |
5.4 |
5.8 |
5.5 |
5.6 |
5.4 |
|
CKAC: Radio circulation 730 |
.2 |
.3 |
.1 |
.1 |
.1 |
.2 |
.1 |
|
CKBEFM: The Beat 92,5 |
4.9 |
5.0 |
7.6 |
7.3 |
6.9 |
7.0 |
7.2 |
|
TSN 690 |
.2 |
.2 |
0 |
0 |
.5 |
.7 |
.3 |
|
CKLXFM: 91,9 Sport |
1.7 |
2.3 |
.8 |
1.1 |
4.2 |
6.1 |
2.6 |
|
CKMFFM: NRJ Montréal 94.3 |
6.8 |
6.5 |
10.5 |
7.9 |
13.4 |
12.7 |
12.0 |
|
96.9 CKOI |
8.4 |
8.3 |
10.5 |
10.7 |
10.4 |
10.6 |
10.5 |
|
AM980 |
1.0 |
.6 |
.9 |
.7 |
.1 |
.2 |
.5 |
Montreal (Anglo)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM Nov. 25- Feb. 23 |
A12+ PPM Aug. 26- Nov. 24 |
W25-54 PPM Nov. 25-Feb. 23 |
W25-54 PPM Aug. 26- Nov. 24 |
M25-54 PPM Nov. 25-Feb. 23 |
M25-54 PPM Aug. 26- Nov. 24 |
A25-54 PPM Nov. 25-Feb. 23 |
|
CBF FM: 95,1 Première Chaîne |
2.3 |
1.5 |
1.3 |
.7 |
4.3 |
4.3 |
2.9 |
|
CBFXFM: Ici Musique 100,7 |
.3 |
.3 |
.3 |
.3 |
.4 |
.3 |
.3 |
|
CBC Radio Two |
2.1 |
2.3 |
.3 |
.3 |
1.1 |
2.9 |
.7 |
|
CBC Radio One |
7.0 |
6.6 |
4.9 |
4.7 |
1.7 |
3.4 |
3.2 |
|
CFGLFM: 105.7 Rythme FM |
1.5 |
2.3 |
5.7 |
3.5 |
1.9 |
3.5 |
3.7 |
|
CHMPFM: 98.5 FM |
2.3 |
2.4 |
1.0 |
1.5 |
2.1 |
2.9 |
1.6 |
|
CHOM 97.7 FM |
16.7 |
10.8 |
6.0 |
6.3 |
24.4 |
21.3 |
15.5 |
|
CITEF3: 107,3 Rouge fm |
1.0 |
1.0 |
.9 |
1.2 |
1.2 |
1.5 |
1.1 |
|
CJAD 800 |
20.1 |
25.1 |
14.5 |
13.1 |
8.9 |
8.5 |
11.6 |
|
Virgin Radio 96 |
7.7 |
9.6 |
13.3 |
17.0 |
10.6 |
10.8 |
11.9 |
|
CKAC: Radio circulation 730 |
.3 |
.1 |
.2 |
0 |
0 |
.1 |
.1 |
|
CKBEFM: The Beat 92,5 |
18.4 |
22.0 |
34.3 |
34.7 |
20.3 |
21.6 |
27.0 |
|
TSN 690 |
5.9 |
4.2 |
4.0 |
2.4 |
7.2 |
7.7 |
5.7 |
|
CKLXFM: 91,9 Sport |
.2 |
.2 |
0 |
.1 |
.3 |
.5 |
.2 |
|
CKMFFM: NRJ Montréal 94.3 |
1.7 |
2.3 |
4.0 |
5.0 |
2.2 |
2.0 |
3.1 |
|
96.9 CKOI |
1.0 |
1.0 |
1.7 |
1.5 |
1.3 |
.8 |
1.5 |
|
AM980 |
.1 |
0 |
0 |
0 |
0 |
0 |
0 |
