A year and a half ago, media research and measurement veteran Alicia Olson-Keating took the helm of Numeris knowing that she had a lot of work ahead of her to help the measurement agency regain trust with the industry.
In her first interview with Broadcast Dialogue, she discusses Radio Local+, Numeris’ new hybrid measurement approach, why it took so long to get here, and why the industry needs to embrace an innovation growth mindset.
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