Numeris has named audience insights veteran Alicia Olson-Keating as its incoming president & CEO.
Olson-Keating has been working in the media industry for 37 years – 28 of those in Canada – where she’s held roles as VP Strategic Research at Canadian Broadcast Sales (CBS), Market Development & Research Manager at CHUM, and Senior Research Director, Cross Media at Bell Media. From Bell, she joined Australian public broadcaster ABC in 2015 as Head of Audience Insights. Most recently, she’s been serving as CEO and Managing Director of Nielsen TAM, Australia, where her team is responsible for collaborative development, execution and delivery of new currency measurement, Virtual Australia (VOZ), which replaced television measurement as the national standard at the end of 2024.
“As a forward-thinking leader with extensive experience navigating the complexities of a rapidly evolving industry, Alicia is tasked with driving transformation and growth, while continuing to deliver trusted measurement for all industry stakeholders,” Numeris said in an announcement.
Sue Haas, who has been serving as Interim President & CEO, will continue to lead Numeris through the next few months to ensure a smooth transition before resuming her role as President & COO at NLogic. Haas stepped into the interim role in July, following the departure of Neil McEneaney, who had served as president & CEO since 2016.
