Numeris ceases publication of TV Topline Reports

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Numeris has quietly announced on its website that it will cease publishing its TV Topline Reports, breaking down the Top 30 programs in Canada and Quebec Franco.

“Effective the start of the 2022-23 broadcast year (August 29, 2022), the TV Topline Reports will no longer be produced. The final report will encompass the period ending on August 28, 2022,” reads a statement on the website.

The report was one of the last data sets still made public by the audience measurement organization, which listed television programming by week and ranked by Average Minute Audience (the average number of viewers, age 2+, watching the program during any given minute).

As of publication, Numeris had not responded to Broadcast Dialogue’s request for comment.

Heightened interest in viewing habits

Lisa LaFlamme’s high-profile exit from Bell Media, billed as a “business decision” by the company, has heightened interest in just how many Canadians are still watching terrestrial television.

According to a CRTC broadcast sector analysis published this week, traditional television is losing viewers at a a compound annual rate of 2.2% or a total of 16.5% since 2013, with the decrease concentrated in markets outside Quebec. Interestingly, those viewing news programming during the pandemic increased by about 2.5%, according to the report, attracting between 16 and 17% of total viewership during the 2020 and 2021 broadcast years.

At the same time, viewing of digital media broadcasting undertakings (DMBU) has increased at a compound annual rate of 9.4% since 2013.


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