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More voices join ‘Pro Canada Project’ radio PSA campaign

Singer/songwriter Andy Kim, Canada’s “First Lady of the Guitar” Liona Boyd and actor and comedian Shaun Majumder are the latest Canadians to join the Pro Bono Group’s Pro Canada Project radio PSA campaign.

The new spots continue to build on the campaign’s “Shop as if your country depends on it” message, joining previously-released PSAs from Chantal Kreviazuk, Hayley Wickenheiser, Ron MacLean, Brian Williams, Arlene Dickinson, Ron James, Rick Mercer, Colin Mochrie, Deb McGrath, and most recently Peter Mansbridge and Cynthia Dale.

In his PSA, Majumder addresses his “self-deportation” from the U.S., saying Canada is where “he wants to raise his girls” and “tell Canadian stories.”

Kim speaks of his pride for his Canadian homeland, “where people often find the impossible possible.”

Boyd says nothing compares to the feeling she gets performing as a Canadian on the world stage, saying “I’ve toured with Gordon Lightfoot. You don’t get more Canadian than that.”

Learn more about the Pro Canada Project and Pro Bono Group here.

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Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - [email protected]

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