HomeRadio + Audio + PodcastMore voices join 'Pro Canada Project'...

More voices join ‘Pro Canada Project’ radio PSA campaign

Singer/songwriter Andy Kim, Canada’s “First Lady of the Guitar” Liona Boyd and actor and comedian Shaun Majumder are the latest Canadians to join the Pro Bono Group’s Pro Canada Project radio PSA campaign.

The new spots continue to build on the campaign’s “Shop as if your country depends on it” message, joining previously-released PSAs from Chantal Kreviazuk, Hayley Wickenheiser, Ron MacLean, Brian Williams, Arlene Dickinson, Ron James, Rick Mercer, Colin Mochrie, Deb McGrath, and most recently Peter Mansbridge and Cynthia Dale.

In his PSA, Majumder addresses his “self-deportation” from the U.S., saying Canada is where “he wants to raise his girls” and “tell Canadian stories.”

Kim speaks of his pride for his Canadian homeland, “where people often find the impossible possible.”

Boyd says nothing compares to the feeling she gets performing as a Canadian on the world stage, saying “I’ve toured with Gordon Lightfoot. You don’t get more Canadian than that.”

Learn more about the Pro Canada Project and Pro Bono Group here.

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Latest News

Canada’s FIFA World Cup win over Qatar breaks more audience records

FIFA World Cup audiences continue to break records with Thursday evening's Canada's Men’s National Team win attracting an average audience of 5.3M viewers across...

CRTC approves Stingray and Rawlco station transactions in Calgary, Saskatoon

The CRTC has approved two radio ownership transactions that will see Stingray Radio acquire C97.7 (CHUP-FM) Calgary from Rawlco Radio, and Rawlco subsequently take...

Radio and Digital Account Executive

Radio and Digital Account Executive Cranbrook, B.C. Pattison Media has an exciting opportunity as we expand our Cranbrook, B.C. Sales Team at 102.9 Rewind Radio and...

OP-ED: Broadcaster privilege showing in response to NHL exit from CBC

The story of the end of broadcasts of NHL games over CBC television is about much more than just that.  The bottom line is...

The Weekly Briefing

REVOLVING DOOR: Joe Gabor has been named President at Vista Radio, succeeding Bryan Edwards, who had held the role since the fall of 2019. Gabor...