More Canadians listened to radio on-the-go this summer

More Canadians listened to radio on-the-go over the summer months as people took advantage of what for many was the first season free of COVID-19 restrictions.

Numeris has released its first batch of “insights” which will replace Radio Topline Reports going forward.

Reflecting Numeris Radio PPM data for Summer 2022 (weeks 40-52), Numeris says 67.9% of radio tuning by Adults 25-54 was done outside the home. Out-of-home (OOH) tuning was up across all dayparts with the evening seeing the biggest gain, up nine percentage points year-over-year.

Vancouver led OOH listening by market at 75.3%, A25-54, followed by Edmonton where 69.3% of tuning was done outside the home.

Numeris says while in-home listening starts to pick up at 6 a.m. and peaks at 7:30 a.m., gradually winding down throughout the day, radio tuning outside the home picks up around 6:30 a.m. and peaks at 8 a.m. in the morning. Out-of-home listening sees another bump between 11:30 a.m. and noon, and is at its highest from 4:30 p.m. – 5 p.m. on the drive home.

Toronto and Vancouver led OOH tuning by market during the evening, up 12.9% and 4.6% respectively, over the same period last year. Afternoon drive OOH tuning was up 9.5% with Franco Montreal listeners year-over-year, and 9.1% in Toronto. Breakfast OOH listening gains were led by Toronto (23.1%) and Franco Montreal (14.5%).

When it comes to live streaming of radio, Edmonton (16%), Vancouver (13%), and Toronto (12%) were the top three markets. Adults 18-45 led streaming by demographic at 12% overall, with seven per cent in that age group streaming on-the-go.

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required


Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences