Peter Bissonnette’s memoir Count On Me reflects on the retired telecom executive’s decades in the cable, internet and media industry – from humble beginnings to rising to the position of President of Shaw Communications.

Bissonnette joins Broadcast Dialogue – The Podcast to share his personal and professional journey, informed by values of integrity, empathy and fairness. He also shares his ethos on the importance of belief in oneself, the power of visualization and affirmations, and takes us behind-the-scenes of some of the most transformative deals in Canadian telecom and broadcast history.