Friday, September 22, 2023

Latest MTM research looks at what Canadians are watching online

What are Canadians streaming online?

According to the latest report from the Media Technology Monitor (MTM), action/drama is the most popular streaming genre with English-speaking Canadians, with comedy close behind.

Other key insights from Genre Preferences for Online Viewing indicate men are more interested in watching sports and news content online than women. However, men and women don’t differ much in their viewing of action/drama and comedy.

The research also examined which genres people are most likely to access through specific sources.

It found that comedy is the most popular genre on YouTube, while Netflix draws viewers in with its dramas.

MTM incorporates a mixed-methodology approach which includes a phone survey and a follow-up survey online. The data from this report is primarily from the combined data from the online portion of the Spring 2016, Fall 2016, Spring 2017, and Fall 2017 surveys.


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Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

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