Universal Music Canada (UMC) has announced Julie Adam as the company’s new Executive Vice President & General Manager.
UMC revealed Wednesday morning that the former Rogers Sports & Media executive had been tapped by UMC Chairman & CEO Jeffrey Remedios to lead front line operations, overseeing marketing, digital strategy, commercial affairs, and brand partnership portfolios.
“Julie is an absolute force – she’s an exceptional executive and a passionate, purpose driven leader who has helped shape the Canadian media and entertainment industry,” said Remedios in the announcement. “She leads with positivity, inclusivity, and creativity, and cares deeply about artists – as evidenced by her impressive career in service to music. I’m so honoured Julie has agreed to join me in leading Universal Music Canada’s outstanding team as we continue to propel our roster of artists to new heights.”
Adam exited Rogers in September of last year as part of structural changes, leaving as Head of News & Entertainment, overseeing broadcast operations across radio, TV and podcasting. She had been with Rogers for almost 24 years, working her way up from programming roles at KiSS 92.5 (CKIS-FM) and 98.1 CHFI Toronto.
UMC says with Adam’s expertise in culture building, people leadership and strategic planning, she’ll work alongside Remedios and the executive leadership team to drive the company’s commitment to breaking world class artists on a global stage.
“I am beyond thrilled to join Universal Music Canada. I have deep respect and admiration for Jeffrey, and I am inspired by the culture he and his team have created within the organization. This role, working with this incomparable team, and this incredible roster of artists, is an absolute dream come true,” said Adam. “I am, and always have been, in awe of the power of music and those who create it. Music can inspire you, console you, help you celebrate, mourn, or push you to think differently. It can magically bring together a community, our country, and the world. I can’t wait to get started.”
Adam has most recently been serving as the current Chair of CARAS (The Canadian Academy of Recording Arts and Sciences), which encompasses the JUNO Awards, MusiCounts and the Canadian Music Hall of Fame.
In 2021, she authored her first leadership book: Imperfectly Kind: Why Kindness is the Must-Have Superpower You Need To Lead.
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