Latest NewsIt's National Radio Day!

It’s National Radio Day!

On this National Radio Day, Radio Connects says AM/FM radio is still playing a critical role in the Canadian audio landscape.

Caroline Gianias, president of the Toronto-based, not-for-profit, radio advocacy organization, says even 100 years after its invention, radio isn’t struggling for relevance amidst the digital consumption revolution.

“I think the challenge for radio is just people recognizing that radio hasn’t significantly been affected by the emerging landscape. Radio, in terms of reach and audience size, has been pretty stable for the past 10 years. While we’re seeing the audio landscape expand, radio still has the largest share of any time spent with audio.”

According to the Share of Ear Canada audio measurement study from Edison Research, despite a constantly changing audio landscape, broadcast radio still accounts for over 60 per cent of the more than four hours a day that Canadians spend with all sources of audio. That compares to nine per cent of time spent listening to audio via pureplay streaming services in Canada.

Gianias says while Canadians’ curated music consumption is shifting to digital platforms, radio continues to be the go-to for information, insights, and connection to community.

Radio Connects says 27.3 million Canadians tune in to the medium each week. And despite belief to the contrary, millennials are listening to radio four times more than they listen to Spotify.

National Radio Day isn’t to be confused with World Radio Day, which is celebrated on Feb. 13.

Canada participated in World Radio Day for the first time in 2018, which was initiated by UNESCO in 2012, and marks the anniversary of the day the United Nations established United Nations Radio in 1946.

Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences