Grey Cup TV audience up 19%: Bell Media

Sunday night’s 107th Grey Cup, featuring halftime performer Keith Urban, drew 4.6 million viewers at its peak, according to Numeris data provided by Bell Media. (Bell Media)

Sunday night’s 107th Grey Cup drew an average audience of 3.9 million viewers on TSN and RDS, up 19% over 2018, according to Numeris data supplied by Bell Media.

The TSN broadcast drew an average of 3.7 million viewers, with another 252,000 tuning in to the French-language television broadcast on RDS as the Winnipeg Blue Bombers downed the Hamilton Tiger-Cats 33-12, ending a 29-year championship drought.

Overall, the broadcast attracted nearly nine million unique viewers, or nearly one-in-four Canadians (24%), who watched some or all of the game. The audience peaked with 4.6 million viewers as the Blue Bombers charged to their first Grey Cup victory since 1990.

Bell Media says the game also drew a strong livestreaming audience with viewing on TSN Digital platforms up 77% over last year, while TSN’s social media platforms captured more than 4.3 million impressions, 2.9 million video viewers and 224,000 Instagram and Twitter interactions.

Keith Urban’s halftime performance drew an average audience of 4.1 million viewers, while 1.8 million viewers tuned in to watch Canadian rock band The Beaches on the Sirius XM Kickoff Show.

The broadcaster says overall the CFL ON TSN post-season saw the CFL Western and Eastern Finals attract an average audience of 1.3 million viewers on TSN and RDS – a 29% increase from 2018 – reaching 5.4 million unique viewers. Livestreaming audiences for the playoffs were up 75% over 2018, with the 2019 CFL season reaching nearly 16 million Canadian viewers.

 


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