David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: [email protected]
Web sites: brayandpartners.com, davidbray.ca
The new PPM release from Numeris completes the 13-week period covering Aug. 26, 2019 to Nov. 24, 2019. Here’s a look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.7% share for A12+ (up from 14.4%). CHUM-FM grabs the #1 spot with women 25-54 delivering a 15.4% share (down from 16.1 %). CBC Radio One holds the #1 spot for males 25-54, posting an 11.7% share (up from 11.5% in the last 13 week book) followed by boom 97.3 at 10.2%. CHUM-FM leads the way for M18-34 with 12.5%. For F18-34, Virgin leads, posting a 15.3%, followed closely by CHFI-FM at 14.7%.
Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 16.0% share of hours tuned (down from 16.9%). Taking the top spot for F25-54 was QM-FM, posting a 15.7% share (down from 17.3% last time out). CFOX grabs the lead for M25-54 listeners, delivering a 14.8% share (up from 13.1%). The FOX is well out in front for M18-34 with a 21.2 % share of hrs. tuned (up from 16.1%). When it comes to Females 18-34, KiSS takes top spot, posting a 10.8 % share, followed by Rock 101 with 10.3%
Edmonton: NOW! Radio takes #1 with A12+, posting an 8.9% share of hours tuned (down from 10.3 %). NOW! Radio also takes top spot for F25-54, delivering a 16.0% share (down from 18.9 %). The Bear tops M25-54 with a 13.1% share (up from 8.6%). For M18-34, SONIC leads the way posting a 16.2%, followed by the BEAR with 15.1%. NOW! led F18-34 delivering a 16.1%.
Calgary: CBC Radio One leads the way for A12+ with a 9.3% (up from 8.5%). Soft Rock 97.7 is popular with women taking #1 spot for F25-54, delivering an 8.6% share (down from 9.2%). For M25-54, X92.9 rules with an 11.7% (up from 9.7%), and takes top spot for M18-34, delivering a 13.0%. Wild 95.3 steps up and out front for F18-34, posting a 13.5% share.
Montreal: CHMP 98.5FM is #1 for A12+ (Franco) with a 18.8% share (up from 14.9%). For A12+ (Anglo) CJAD 800 is #1 with a 25.1% (down from 25.2%). CITE-FM is tops with the ladies, taking #1 spot for F25-54 (Franco) delivering an 21.2% share (up from 18.4%). For F25-54 (Anglo) The Beat 92.5 is waaay out in front #1 with a 34.7% share (up from 33.0). For M25-54 (Franco), CHMP is on top at 14.6% share (up from 11.7 %). For M25-54 (Anglo), The Beat is #1 at 21.6% closely followed by 21.3%.
See summary charts below: A brief overview of share figures from the Fall 2019 Numeris release courtesy of David Bray…
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
| Station | A12+
PPM Aug. 26- Nov. 24 |
A12+
PPM May 27- Aug 25 |
W25-54
PPM Aug. 26- Nov. 24 |
W25-54
PPM May 27- Aug 25 |
M25-54
PPM Aug. 26- Nov. 24 |
M25-54
PPM May 27- Aug 25 |
| CBC Radio Two | 1.8 | 2.1 | 1.8 | 2.9 | 1.7 | 3.1 |
| CBC Radio One | 15.7 | 14.4 | 9.9 | 9.2 | 11.7 | 11.5 |
| AM 640 Toronto | 1.6 | 1.1 | .6 | .3 | 1.7 | 1.1 |
| Classical 96.3 FM | 4.7 | 5.3 | 12.1 | 1.1 | 3.1 | 2.9 |
| 102.1 The Edge | 2.3 | 2.4 | 3.3 | 4.2 | 3.6 | 3.9 |
| News Talk 1010 | 6.5 | 6.5 | 2.2 | 1.8 | 3.3 | 2.1 |
| 680 News | 5.6 | 5.8 | 4.1 | 4.3 | 5.6 | 5.5 |
| 93.5 The Move | 1.3 | 1.4 | 1.9 | 2.0 | 1.7 | 1.7 |
| AM 740/96.7 FM | 2.1 | 2.0 | .3 | .2 | .7 | .6 |
| Boom 97.3 | 7.9 | 8.8 | 5.7 | 7.5 | 10.2 | 10.7 |
| 98.1 CHFI-FM | 9.6 | 8.6 | 11.2 | 10.6 | 8.2 | 7.3 |
| TSN | .7 | .4 | .5 | .1 | 1.8 | 1.1 |
| 104.5 CHUM-FM | 7.5 | 7.5 | 15.4 | 16.1 | 6.4 | 6.2 |
| Z103.5 | 1.9 | 2.3 | 4.6 | 4.9 | 1.9 | 2.3 |
| Q107 | 6.0 | 6.5 | 5.4 | 5.7 | 7.5 | 9.2 |
| Sportsnet 590
The FAN |
1.5 | 1.8 | 1.0 | .9 | 2.8 | 3.2 |
| Jazz FM 91 | 2.0 | 2.2 | 2.4 | 1.8 | .9 | .7 |
| Jewel 88.5 | 2.5 | 2.4 | 1.6 | .6 | 2.7 | 1.0 |
| Virgin Radio 99.9 | 5.8 | 4.5 | 8.9 | 5.3 | 6.9 | 7.0 |
| KISS 92.5 | 3.3 | 3.6 | 7.3 | 7.9 | 3.6 | 4.3 |
| G98.7 | 1.5 | 1.3 | 1.3 | .9 | .3 | .3 |
| Indie 88.1 | 1.9 | 1.6 | 2.1 | 2.2 | 4.4 | 3.4 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
| Station | A12+
PPM Aug. 26- Nov. 24 |
A12+
PPM May 27- Aug 25 |
W25-54
PPM Aug. 26- Nov. 24 |
W25-54
PPM May 27- Aug 25 |
M25-54
PPM Aug. 26- Nov. 24 |
M25-54
PPM May 27- Aug 25 |
| CBC Radio One | 16.0 | 16.9 | 4.4 | 4.3 | 5.7 | 8.7 |
| CBC Radio Two | 3.2 | 3.1 | 1.0 | .8 | .8 | 1.0 |
| 94.5 Virgin Radio | 5.7 | 5.3 | 6.9 | 7.3 | 8.5 | 5.9 |
| Rock 101 | 8.1 | 10.3 | 7.5 | 8.5 | 8.6 | 11.2 |
| 99.3 The Fox | 5.9 | 5.5 | 7.1 | 6.7 | 14.8 | 13.1 |
| BNN
Bloomberg Radio |
.4 | .4 | 0 | 0.0 | .1 | .1 |
| KISS Radio 104.9 | 3.4 | 3.9 | 6.1 | 8.1 | 3.7 | 3.9 |
| 104.3 The Breeze | 3.3 | 3.5 | 2.8 | 3.8 | 3.0 | 3.8 |
| AM 730 Traffic | .9 | .9 | .7 | .6 | 1.4 | 1.6 |
| 103.5 QM FM | 9.3 | 8.9 | 15.7 | 17.3 | 7.3 | 7.4 |
| CISL Sportsnet 650 | 1.8 | 1.0 | 3.3 | 2.7 | 2.0 | .7 |
| 93.7 JR FM | 4.6 | 4.9 | 7.7 | 8.1 | 3.6 | 4.1 |
| 96.9 Jack FM | 4.9 | 6.4 | 7.4 | 8.3 | 8.4 | 8.9 |
| CKNW | 13.3 | 11.5 | 4.6 | .7 | 9.3 | 10.2 |
| 102.7 The Peak | 2.4 | 2.7 | 4.0 | 5.4 | 4.4 | 3.3 |
| TSN 1040 | 2.7 | 2.2 | .8 | .2 | 4.1 | 2.5 |
| News 1130 | 4.1 | 3.6 | 3.1 | 3.9 | 3.8 | 5.8 |
| Z 95.3 | 4.5 | 4.7 | 8.7 | 8.2 | 4.6 | 2.1 |
| Praise 106.5 | 3.2 | 2.3 | 5.6 | 2.9 | 3.7 | 3.4 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
| Station | A12+
PPM Aug. 26- Nov. 24 |
A12+
PPM May 27- Aug 25 |
W25-54
PPM Aug. 26- Nov. 24 |
W25-54
PPM May 27- Aug 25 |
M25-54
PPM Aug. 26- Nov. 24 |
M25-54
PPM May 27- Aug 25 |
| CBC Radio One | 7.9 | 7.0 | 4.1 | 3.5 | 3.5 | 3.3 |
| CBC Radio Two | 1.5 | 1.1 | .7 | .5 | 1.5 | 1.1 |
| CFBR-FM The Bear | 8.6 | 5.5 | 6.6 | 4.4 | 13.1 | 8.6 |
| CFCW | 3.9 | 4.3 | .5 | .2 | .8 | 1.6 |
| 104.9 Virgin Radio | 3.4 | 2.7 | 4.5 | 4.0 | 4.5 | 3.1 |
| TSN 1260 | 2.4 | 2.2 | .2 | .2 | 5.3 | 4.9 |
| KISS 91.7 | 5.8 | 4.3 | 8.9 | 5.6 | 4.6 | 3.9 |
| Sonic 102.9 | 6.8 | 7.5 | 12.8 | 11.0 | 11.4 | 14.1 |
| 630 CHED | 7.4 | 6.7 | 2.1 | 1.5 | 4.6 | 4.4 |
| Global News 880 | 1.2 | 1.6 | .5 | .4 | 1.0 | .9 |
| K97 | 5.1 | 5.4 | 4.1 | 5.4 | 7.2 | 6.2 |
| CISN Country | 5.3 | 6.3 | 6.5 | 9.4 | 3.7 | 4.9 |
| UP 99.3 | 6.4 | 7.4 | 8.8 | 8.7 | 4.5 | 8.2 |
| ??? 107 | 4.1 | 3.4 | 4.6 | 6.1 | 5.0 | 2.8 |
| 95.7 CRUZ FM | 3.9 | 4.2 | 2.1 | 2.9 | 7.9 | 8.1 |
| 92.5 The Chuck | 3.3 | 4.5 | 3.6 | 5.2 | 2.5 | 3.0 |
| 102.3 NOW! Radio | 8.9 | 10.3 | 16.0 | 18.9 | 8.7 | 9.3 |
| 96.3 The Breeze | 6.9 | 7.5 | 7.8 | 4.9 | 2.9 | 3.1 |
| CKUA-FM | 3.0 | 3.2 | 1.7 | 3.0 | 4.1 | 3.8 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
| Station | A12+
PPM Aug. 26- Nov. 24 |
A12+
PPM May 27- Aug 25 |
W25-54
PPM Aug. 26- Nov. 24 |
W25-54
PPM May 27- Aug 25 |
M25-54
PPM Aug. 26- Nov. 24 |
M25-54
PPM May 27- Aug 25 |
| CBC Radio One | 9.3 | 8.5 | 3.1 | 2.5 | 6.1 | 4.7 |
| CBC Radio Two | 3.8 | 3.3 | 5.3 | 4.4 | 4.7 | 4.3 |
| Sportsnet Fan 960 | 1.9 | 1.6 | .4 | .4 | 3.2 | 2.5 |
| X92.9 | 6.0 | 6.0 | 4.8 | 5.4 | 11.7 | 9.7 |
| CFFR 660 News | 4.5 | 4.8 | 1.4 | 1.9 | 4.2 | 3.8 |
| Q107 | 5.2 | 6.8 | 4.0 | 5.2 | 4.0 | 6.8 |
| XL103FM | 7.7 | 7.2 | 6.8 | 6.6 | 8.3 | 7.2 |
| 95.9 CHFM | 5.8 | 5.0 | 7.8 | 6.2 | 5.4 | 5.9 |
| News Talk 770 | 8.3 | 7.8 | 3.9 | 3.4 | 4.7 | 4.7 |
| 98.5 Virgin Radio | 4.3 | 3.9 | 6.5 | 5.8 | 5.3 | 4.2 |
| Soft Rock 97.7 | 7.1 | 6.7 | 8.6 | 9.2 | 5.5 | 5.2 |
| 96.9 Jack-FM | 4.4 | 4.3 | 5.0 | 6.0 | 4.4 | 3.4 |
| CJAY 92 | 5.1 | 6.5 | 5.8 | 4.7 | 6.9 | 10.5 |
| KOOL 101.5 | 4.7 | 4.3 | 8.2 | 7.8 | 6.6 | 5.5 |
| 90.3 AMP Radio | 3.2 | 3.6 | 6.3 | 6.9 | 3.4 | 3.9 |
| Funny AM1060 | .7 | .6 | .2 | .3 | 1.2 | 1.2 |
| Country 105 | 7.5 | 8.4 | 7.3 | 8.7 | 3.3 | 4.5 |
| Wild 95.3 | 3.6 | 4.1 | 6.8 | 7.4 | 3.6 | 4.8 |
Montreal (Franco)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
| Station | A12+
PPM Aug. 26- Nov. 24 |
A12+
PPM May 27- Aug 25 |
W25-54
PPM Aug. 26- Nov. 24 |
W25-54
PPM May 27- Aug 25 |
M25-54
PPM Aug. 26- Nov. 24 |
M25-54
PPM May 27- Aug 25 |
| CBF FM: 95,1 Première Chaîne | 12.7 | 11.8 | 7.5 | 7.1 | 8.2 | 7.9 |
| CBFXFM: Ici Musique 100,7 | 2.7 | 2.6 | 1.2 | 1.4 | 1.9 | 2.4 |
| CBC Radio Two | .3 | .3 | .1 | .1 | .4 | .4 |
| CBC Radio One | .3 | .7 | .1 | .5 | .8 | 1.8 |
| CFGLFM: 105.7 Rythme FM | 14.0 | 14.0 | 20.9 | 18.3 | 8.4 | 9.4 |
| CHMPFM: 98.5 FM | 18.8 | 14.9 | 8.7 | 7.4 | 14.6 | 11.7 |
| CHOM 97.7 FM | 5.6 | 6.2 | 2.3 | 3.2 | 9.0 | 11.4 |
| CITEF3: 107,3 Rouge fm | 11.9 | 12.0 | 21.2 | 18.4 | 9.8 | 8.3 |
| CJAD 800 | .6 | .4 | 1.3 | .7 | 0 | .2 |
| Virgin Radio 96 | 3.9 | 4.4 | 5.8 | 5.3 | 5.6 | 6.7 |
| CKAC: Radio circulation 730 | .3 | .4 | .1 | .4 | .2 | .4 |
| CKBEFM: The Beat 92,5 | 5.0 | 5.5 | 7.3 | 8.9 | 7.0 | 7.2 |
| TSN 690 | .2 | .2 | 0 | 0 | .7 | .8 |
| CKLXFM:
91,9 Sport |
2.3 | 1.8 | 1.1 | .8 | 6.1 | 3.7 |
| CKMFFM: NRJ Montréal 94.3 | 6.5 | 5.9 | 7.9 | 9.5 | 12.7 | 9.6 |
| 96.9 CKOI | 8.3 | 10.6 | 10.7 | 12.4 | 10.6 | 13.7 |
| AM980 | .6 | .7 | .7 | .8 | .2 | .2 |
Montreal (Anglo)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
| Station | A12+
PPM Aug. 26- Nov. 24 |
A12+
PPM May 27- Aug 25 |
W25-54
PPM Aug. 26- Nov. 24 |
W25-54
PPM May 27- Aug 25 |
M25-54
PPM Aug. 26- Nov. 24 |
M25-54
PPM May 27- Aug 25 |
| CBF FM: 95,1 Première Chaîne | 1.5 | .7 | .7 | .2 | 4.3 | 2.3 |
| CBFXFM: Ici Musique 100,7 | .3 | .4 | .3 | .8 | .3 | .3 |
| CBC Radio Two | 2.3 | 2.4 | .3 | .6 | 2.9 | 1.6 |
| CBC Radio One | 6.6 | 6.7 | 4.7 | 6.1 | 3.4 | 4.4 |
| CFGLFM: 105.7 Rythme FM | 2.3 | 2.4 | 3.5 | 2.8 | 3.5 | 4.1 |
| CHMPFM: 98.5 FM | 2.4 | 2.0 | 1.5 | 1.0 | 2.9 | 2.4 |
| CHOM 97.7 FM | 10.8 | 12.0 | 6.3 | 8.3 | 21.3 | 23.8 |
| CITEF3: 107,3 Rouge fm | 1.0 | 1.2 | 1.2 | 1.4 | 1.5 | .9 |
| CJAD 800 | 25.1 | 25.2 | 13.1 | 15.5 | 8.5 | 11.7 |
| Virgin Radio 96 | 9.6 | 11.1 | 17.0 | 17.7 | 10.8 | 11.0 |
| CKAC: Radio circulation 730 | .1 | .2 | 0 | .1 | .1 | .1 |
| CKBEFM: The Beat 92,5 | 22.0 | 21.4 | 34.7 | 33.0 | 21.6 | 20.1 |
| TSN 690 | 4.2 | 3.6 | 2.4 | 3.5 | 7.7 | 5.5 |
| CKLXFM:
91,9 Sport |
.2 | .1 | .1 | .1 | .5 | .4 |
| CKMFFM: NRJ Montréal 94.3 | 2.3 | 1.0 | 5.0 | .8 | 2.0 | .8 |
| 96.9 CKOI | 1.0 | 1.3 | 1.5 | 1.5 | .8 | 1.6 |
| AM980 | 0 | .1 | 0 | 0 | 0 | 0 |
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