Facebook has agreed to pay out $40 million to advertisers after video metrics viewership was inflated by as much as 900%. The bad data caused some media companies to “pivot to video” and divert manpower to video production. Terms of the settlement have been filed with the U.S. District Court in California. The faulty metrics were applied over a period of 18 months in 2015-16. A class-action lawsuit claimed as many as 1.35 million advertisers were affected by the inflated statistical reporting.
Millennial Esports, the Canadian-based gaming and esports company, is expanding into motorsports content by taking a controlling stake in automotive YouTube channel, LetsGoRacing. LetsGoRacing, founded by some of the creators behind reality television show The Apprentice, focuses on motorsport and esports racing content. It’s achieved more than 40 million views since 2013. Millennial Esports intends to acquire a 51% stake in the London-based channel. LetsGoRacing co-founder Andrew Hill will work with Millennial Esports on new content opportunities.
imagineNATIVE’s Digital Development Day, on Oct. 23 in Toronto is being billed as the first dedicated professional development training for Indigenous Digital + Interactive creators. It will include a digital pitch development workshop, a lunch and learn program, and the return of the Dream Big Digital Meet-up, which pairs industry representatives and Indigenous creatives. More info on the imagineNATIVE Film & Media Arts Festival here.
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