Latest NewsEvanov rebrands Live 105 Halifax in move to take on Newcap's Q104

Evanov rebrands Live 105 Halifax in move to take on Newcap’s Q104

Evanov Radio’s Live 105 (CKHY-FM) Halifax has been rebranded to Rock 105.1, in a move to compete with ratings powerhouse Q104 (CFRQ-FM).

Program director J.D. Desrosiers tells Broadcast Dialogue, the station is still Active Rock, but will shift away from playing current alternative and push its playlist toward more Gold category selections.

“We’re making ourselves more competitive in a very competitive market, targeting our main competition, rather than carving out a niche which is what the station was doing in its previous incarnation,” says Desrosiers. “We thought a clean slate and a new look was in order.”

The on-air lineup remains status quo, although with host Lindsay Cochrane moving on, the station is on the hunt for a new afternoon drive personality and will be adding some part-time staff.

According to Numeris data, Live 105 finished the Spring ratings period with a 3.3 share (12+), compared to Q104’s first place finish among commercial stations with a 10.1 share.

Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

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